Industry News

Why people are not already using ad blockers

Why people are still not blocking ads? The reason is quite funny: because they simply don’t know that they can actually do it.

Most people don't want to pay even $1 a year to avoid mobile ads

Sad news for publishers: most users of mobile devices are not willing to pay even a dollar to disable ads in apps.

Ransomware incident on The Pirate Bay

Yo ho ho and a case of ransomware

Recently on the popular The Pirate Bay torrent website there was malvertising (malicious ads), which led users to the Magnitude exploit kit pages infected with Cerber ransomware.

Websites that detect your ad blocker could be breaking EU law

Just yesterday we wrote about the websites which detect ad blockers. And here is a thing – these publishers could be breaking European law.

How the websites that block ad blockers are suffering

We have recently found an interesting article about websites that fight programs and extensions against ads. It is about websites which open windows like “You have an ad blocker, turn it off or go away” (well, something like that). Ad blockers continue gaining popularity, and publishers believe this notification is a reasonable solution. It is expected, that if the website’s content is truly valuable to the user, he/she will add the domain to the whitelist.

Author of the article conducted a research using Alexa’s data (a company engaged in the ratings of sites), and it shows that it’s not that simple. Let’s have a look at some examples.

Stahování AdGuardu začalo. Kliknutím na tlačítko označené šipkou spusťte instalaci. Děkujeme, že jste si zvolili AdGuard! Vyberte „Otevřít“ a klikněte na tlačítko „OK“, poté počkejte, než se soubor stáhne. V otevřeném okně přetáhněte ikonu AdGuardu do složky „Aplikace“. Děkujeme, že jste si zvolili AdGuard! Vyberte „Otevřít“ a klikněte na tlačítko „OK“, poté počkejte, než se soubor stáhne. V otevřeném okně klikněte na tlačítko „Instalovat“. Děkujeme, že jste si zvolili AdGuard!