Industry News

How the websites that block ad blockers are suffering

We have recently found an interesting article about websites that fight programs and extensions against ads. It is about websites which open windows like “You have an ad blocker, turn it off or go away” (well, something like that). Ad blockers continue gaining popularity, and publishers believe this notification is a reasonable solution. It is expected, that if the website’s content is truly valuable to the user, he/she will add the domain to the whitelist.

Author of the article conducted a research using Alexa’s data (a company engaged in the ratings of sites), and it shows that it’s not that simple. Let’s have a look at some examples.

Ads can consume up to 79% of mobile data

One of the reasons users install ad blockers on mobile devices is the impact ads have on the data consumption.

Recent research by Enders Analysis shows that problem with online ads is not only about its annoyance, but it is a real threat to you data plan. With a iPhone 6 simulator researchers requested eight web pages from a number of ‘popular publishers’, and then compared the traffic consumption when a full page loaded without an ad blocker, with an ad blocker, and with an ad blocker and JavaScript disabled.

AT&T patent: system that shows ads based on your emotions

AT&T (an American multinational telecommunications corporation) has published patent application recently. And the patent is quite peculiar. The point is in the invention of the system which will allow to display ads based on users emotions.

How to fight ad blockers? - IAB version

Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.

Why are the ad banners dangerous

Dear friends, today we would like to share an interesting article that will remind once again why ad blockers shall be considered necessary for every internet user.

Der Download von AdGuard hat begonnen! Klicken Sie auf die Schaltfläche mit dem Pfeil, um die Installation zu starten. Vielen Dank, dass Sie sich für AdGuard entschieden haben! Wählen Sie "Öffnen", klicken Sie dann auf "OK" und warten Sie, bis die Datei heruntergeladen ist. Ziehen Sie im geöffneten Fenster das AdGuard-Symbol in den Ordner "Programme". Vielen Dank, dass Sie sich für AdGuard entschieden haben! Wählen Sie "Öffnen", klicken Sie dann auf "OK" und warten Sie, bis die Datei heruntergeladen ist. Klicken Sie im geöffneten Fenster auf "Installieren". Vielen Dank, dass Sie sich für AdGuard entschieden haben!