Industry News

Google will rank sites with intrusive ads lower on search results

Google finally draws the line and takes measures against websites that are using intrusive ad practices.

There are plenty of websites that in pursuit of revenue do everything to become non-user-friendly. All these intrusive ads really slow down the loading of pages but also they just interfere with users getting the desired content, especially taking into account the small size of mobile devices screens. Google has recently outlined most annoying kinds of such ads:

Android Nougat release and what does it mean for AdGuard users

Today Android developers announced about Android 7 (also known as Android N, or Nougat) release in their official blog. This brings many new features, but the most important (and sad) for us are HTTPs filtering-related changes.

Android malware that spreads through Google's ad network

Uh-oh, it looks like we have another proof of how harmful online ads can be. There is a new noxious malware that lies in wait for Android users, and spreads via AdSense. Yeah, that ad network by Google.

Specialists of Kaspersky Lab have encountered an alarming virus called Trojan-Banker.AndroidOS.Svpeng.q that is spread with the help of online ads.

Facebook against ad blockers

Today Facebook announced some truly sad news - the social network will now fight ad blockers.

What are the measures? Well, first of all the tech part itself will be altered, so that ad blockers couldn't detect and remove advertising on the desktop version of Facebook.
And secondly, the social network will update ad preferences tool. This tool shows what data is transferred to advertisers, why do you see specific ads, and it also gives opportunity to hide ads that you are not interested in.

New virus blocks calls to your bank, so you can't stop the theft

In old good (well, more or less) times, if a victim of cyber attack realised something's wrong, he/she could just call the bank to check if everything's all right and subsequently prevent theft.

But cyber criminals are always evolving. This time they've designed malware to block phone calls to your bank. How? Well, let us tell you, we found a nice article about it.

China blocks ad blocking (updated)
Sad news from China. A total control over Advertising which was announced to be introduced in September actually means total ban of ad blockers.
74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads
Well, and again users opinion is quite unanimous, when it comes to advertising. Recently, Netflix users were asked what they think about the introduction of ads. As you see in the title, they are not really happy with such option.
Global regulator for internet ads
The World Federation of Advertisers wants to create a global regulator for internet ads. WFA suggests to stop fighting the adblockers and focus on creating decent ads that people won’t want to block.
Why people are not already using ad blockers
Why people are still not blocking ads? The reason is quite funny: because they simply don’t know that they can actually do it.
Most people don't want to pay even $1 a year to avoid mobile ads
Sad news for publishers: most users of mobile devices are not willing to pay even a dollar to disable ads in apps.
AdGuard download has started Click the button indicated by the arrow to start the installation. Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard! Install AdGuard for mobile devices as well: