In late December we posted a recap of 2018 from AdGuard's point of view. But the year didn't happen in a vacuum; we are all in this together — ad blocker developers, ad blocker users, and advertisers. So anything that happens in the "world of ad blocking" concerns both us and you, the users. Let's look back at the most noteworthy events in the industry, assess their impact, and try to make some predictions for the next year.
Last time I checked, the year was 2019, and it is hard to overestimate how important information is today. It is being collected, stored, purchased, sold and stolen. And the most valuable information is information about you: the person. Companies go out of their way in attempts to build extensive profiles about online users, and other companies pay them a pretty penny for these profiles.
You might have already heard about this. Google is going to change Chrome's extension platform. The proposed change in its current state will cripple or even effectively kill a lot of extensions, and it will significantly reduce the capabilities of ad blockers including AdGuard Chrome extension.