Daria Magdik on
Why people are still not blocking ads? The reason is quite funny: because they simply don’t know that they can actually do it.
Sad news for publishers: most users of mobile devices are not willing to pay even a dollar to disable ads in apps.
Yo ho ho and a case of ransomware
Recently on the popular The Pirate Bay torrent website there was malvertising (malicious ads), which led users to the Magnitude exploit kit pages infected with Cerber ransomware.
Just yesterday we wrote about the websites which detect ad blockers. And here is a thing – these publishers could be breaking European law.
We have recently found an interesting article about websites that fight programs and extensions against ads. It is about websites which open windows like “You have an ad blocker, turn it off or go away” (well, something like that). Ad blockers continue gaining popularity, and publishers believe this notification is a reasonable solution. It is expected, that if the website’s content is truly valuable to the user, he/she will add the domain to the whitelist.
Author of the article conducted a research using Alexa’s data (a company engaged in the ratings of sites), and it shows that it’s not that simple. Let’s have a look at some examples.
One of the reasons users install ad blockers on mobile devices is the impact ads have on the data consumption.
Recent research by Enders Analysis shows that problem with online ads is not only about its annoyance, but it is a real threat to you data plan. With a iPhone 6 simulator researchers requested eight web pages from a number of ‘popular publishers’, and then compared the traffic consumption when a full page loaded without an ad blocker, with an ad blocker, and with an ad blocker and JavaScript disabled.
AT&T (an American multinational telecommunications corporation) has published patent application recently. And the patent is quite peculiar. The point is in the invention of the system which will allow to display ads based on users emotions.
mr. AdGuard on
Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.
Dear friends, today we would like to share an interesting article that will remind once again why ad blockers shall be considered necessary for every internet user.
