Daria Magdik on
74% of Netflix Subscribers Would Rather Cancel Their Subscription Than See Ads
Well, and again users opinion is quite unanimous, when it comes to advertising. Recently, Netflix users were asked what they think about the introduction of ads. As you see in the title, they are not really happy with such option.
Andrey Meshkov on
Global regulator for internet ads
The World Federation of Advertisers wants to create a global regulator for internet ads.
WFA suggests to stop fighting the adblockers and focus on creating decent ads that people won’t want to block.
Why people are not already using ad blockers
Why people are still not blocking ads? The reason is quite funny: because they simply don’t know that they can actually do it.
Most people don't want to pay even $1 a year to avoid mobile ads
Sad news for publishers: most users of mobile devices are not willing to pay even a dollar to disable ads in apps.
Ransomware incident on The Pirate Bay
Yo ho ho and a case of ransomware!
Recently on the popular The Pirate Bay torrent website there was malvertising (malicious ads), which led users to the Magnitude exploit kit pages infected with Cerber ransomware.
Websites that detect your ad blocker could be breaking EU law
Just yesterday we wrote about the websites which detect ad blockers. And here is a thing – these publishers could be breaking European law.
How the websites that block ad blockers are suffering
We have recently found an interesting article about websites that fight programs and extensions against ads. It is about websites which open windows like “You have an ad blocker, turn it off or go away” (well, something like that).
Ads can consume up to 79% of mobile data
One of the reasons users install ad blockers on mobile devices is the impact ads have on the data consumption.
AT&T patent: system that shows ads based on your emotions
AT&T (an American multinational telecommunications corporation) has published patent application recently. And the patent is quite peculiar. The point is in the invention of the system which will allow to display ads based on users emotions
mr. AdGuard on
How to fight ad blockers? - IAB version
Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.
Installation
You can install AdGuard for Android only manually. Google prohibits distribution of network-level ad blockers via Google Play, i.e. apps that block commercials in other apps. You will find more information about Google restrictive policy in our blog.
To use the app on your mobile device, you will need to do the following.
First of all, allow installing apps from unknown sources in your device’s OS settings. For this you will need to:
For Android 8 or newer: tap on the downloaded AdGuard APK file and then on Install. If installation from your browser is not allowed, you will see a screen informing you about it. From this screen tap on Settings → Allow from this source → Back → Install.
Instruction for old Android versions
For Android 7: give the browser access to the repository. Then agree to download APK format. Open the downloaded file and install AdGuard.
For Android 6: open Settings, then select Additional settings in System & Device. Switch on Unknown sources and press OK in the system warning window.
(Please note that the path towards these settings may differ depending on a device).
For Android 5: open Settings, then select Security in the Personal section. Switch on Unknown sources and press OK in the system warning window.
You can now install the app on your device. You will see the request to save the downloaded file. Press OK.
When the download is complete, the system will ask you if you want to install the AdGuard app. Press Install.
Wait for the installation to complete and press Done.
AdGuard is now installed on your device. You can launch the app by pressing its icon in the list of installed apps.
