An ad blocker of the nearest future is yet another personal assistant, that guides you to your profit and safety through the labyrinth of marketing technologies. Today ad blockers hide ads from you — tomorrow they will have to hide you from ads.
"Instagram is listening to you and uses the contents of your offline discussions for targeting ads", thinks entrepreneur and developer Damián Le Nouaille. One day he saw an ad in his Instagram news feed featuring a product that he had never googled, liked or discussed on social networks. He talked about it with his friends in a cafe, though.
This article is for AdGuard Pro for iOS users exclusively. If you are one, there’s a chance you would like to revert to version 1.2.1. How and why — find out here.
Facebook should pay us a basic income, states John Thornhill from Financial Times. Look at Alaska: for more than 30 years an investment fund financed by oil companies pays all the state’s residents from $878 to $2,072 annually (the sum depends on the success of fund’s investment efforts, not on anything a resident does or achieves).
Data is the new oil. So shouldn’t we get something in return for fuelling ad campaigns, marketing research, political technologies with our digitalized lives?
How does an ad blocker work? What does the quality of blocking depend on? How do some ads get past it? What differentiates ad blockers from one another?
Such questions are not just a matter of curiosity. Knowing the answers can help one select and use a blocker more efficiently.
Understanding the importance of our personal data, we are forced to maintain a certain balance between security and openness. We have to share our data if we want to buy online, use apps and services. But, trusting our data to a certain business, we expect that it would use it within laws, ethics, and would take our interests into consideration.
We decided to investigate several popular mobile applications and see which third parties have access to the personal data of their users.
The final part of the History contains a brief overview of the regulation measures affecting blockers in different regions of the world. We will also see how companies dependent on advertising find other ways to earn money or track customers. If you’ve missed the previous parts or want to read them again, here there are, the first and the second.
The fourth installment of the series will be the most interesting, as we will speculate on the future of blockers.
We continue to tell the story of ad blocking. The first part was about first apps, anti-trackers, and the technology behind ad blocking. Now you can read about the fight against ad blockers, the attempts of self-regulation by the advertising market, and the birth of an ad blocker that sells ads.
For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.
Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!"
This post is intended for more technically advanced users and meant to provide a detailed description on the HTTPS filtering and why it is essential in Adguard. The thing is, HTTPS is a very serious and sensitive subject, and we want to be as open here as possible.