An important note. Our monthly digests don’t just observe posts from our blog. They also contain noteworthy industry highlights that have not been covered by the blog.
Facebook is generally one of the main stars of nowadays’ data drama. Its activities consistently raise questions about privacy, ad targeting, tracking, and blocking. But this March it has surpassed itself, losing billions of market value after the Cambridge Analytica scandal.
A group of researchers from Princeton University developed a technique called PinMe that allows to define a smartphone’s location by combining information from the phone’s sensors and other data from open sources like public transport timetables or elevation maps.
Internet of Things still lacks security, regulation, and sensibility, while users are greatly concerned about its impact on privacy and quality of life. These are the results of IoT research made by Cyber Security Research Institute at the request of F-Secure.
Some highlights and quotes:
The year 2017 was a tough one for privacy protection and ad blocking apps, but a good one for their users. But any paradox seen here is illusory.
It was back in 2016 that the ad and marketing industries acknowledged the impending crisis. Ad-blocking growth statistics created great concern for many advertisers and publishers. Extrapolations showed that in a year or two almost nobody would see ads. Advertisers got ready to sell their lives at a high price. That was the year that ad reinsertion startup companies like PageFair, Admiral, Sourcepoint, Secret Media propagated, offering technologies to push ads through ad blockers.
It also was the year when the Coalition for Better Ads emerged.
Only 52% of US shoppers are ready to share their email address with an e-commerce website, the research by SAP Hybris shows. Just 53% of the French and 55% of Germans will comply with requests for email addresses, compared with 68% of respondents from India, 66% from Korea, 62% from Russia and 60% from Canada.
There are more than 1000 game apps in Google Play that include software for detecting TV ads. Once installed, an app uses a smartphone’s microphone to identify audio signals in TV ads and shows, even when the game is not played, and the phone lies still in the owner’s pocket.
An ad blocker is not just about blocking ads. It has much more to offer. Let's have a look at the reasons why you need an ad blocker in your life.
An ad blocker of the nearest future is yet another personal assistant, that guides you to your profit and safety through the labyrinth of marketing technologies. Today ad blockers hide ads from you — tomorrow they will have to hide you from ads.
"Instagram is listening to you and uses the contents of your offline discussions for targeting ads", thinks entrepreneur and developer Damián Le Nouaille. One day he saw an ad in his Instagram news feed featuring a product that he had never googled, liked or discussed on social networks. He talked about it with his friends in a cafe, though.