There will be no unskippable 30 sec ads on YouTube. Such videos will be gone only in 2018, which is nearly a whole year on your calendar and almost eternity for the Internet company. However, 20 and 16 sec unskippable videos will be promoted instead.
Several days ago PageFair (the industry leading anti-adblocking authority and solutions provider) issued a traditional report on ad blocking. The presentation is very interesting, although we must say that we do not agree with all the data and conclusions provided. Anyway, from this report you will find out how people get to know about ad blockers, how many women/men there are among ad blocker users and much more.
What do we say to "adblock apocalypse"? Not today.
In recent years advertisers and publishers have been worryingly following the growth of ad blockers. Preparing the reports, filing the complaints and generally waiting for the true apocalypse in the industry. However, there are no reasons for such concern. Mashable has recently published an article, which we want to share with you.
Some of you may have already heard about ePrivacy Directive by European Commission. We won't go through all the points of this document, but we can't share the part which goes about ad blocking.
So the latest changes actually allow media companies to take measures against ad blocker users.
Google continues to remove ad blockers. This time AdNauseam extension was banned from Web Store. Google flagged it as malware which prohibited using the extension for those who have installed software via Chrome's developer mode.