We have recently found an interesting article about websites that fight programs and extensions against ads. It is about websites which open windows like “You have an ad blocker, turn it off or go away” (well, something like that). Ad blockers continue gaining popularity, and publishers believe this notification is a reasonable solution. It is expected, that if the website’s content is truly valuable to the user, he/she will add the domain to the whitelist.
Author of the article conducted a research using Alexa’s data (a company engaged in the ratings of sites), and it shows that it’s not that simple. Let’s have a look at some examples.
One of the reasons users install ad blockers on mobile devices is the impact ads have on the data consumption.
AT&T (an American multinational telecommunications corporation) has published patent application recently. And the patent is quite peculiar. The point is in the invention of the system which will allow to display ads based on users emotions.