The More You Know

How to downgrade AdGuard Pro

This article is for AdGuard Pro for iOS users exclusively. If you are one, there’s a chance you would like to revert to version 1.2.1. How and why — find out here.

Companies make money on personal data: where is my share?

Facebook should pay us a basic income, states John Thornhill from Financial Times. Look at Alaska: for more than 30 years an investment fund financed by oil companies pays all the state’s residents from $878 to $2,072 annually (the sum depends on the success of fund’s investment efforts, not on anything a resident does or achieves).

Data is the new oil. So shouldn’t we get something in return for fuelling ad campaigns, marketing research, political technologies with our digitalized lives?

How ad blocking works: the might behind the magic

How does an ad blocker work? What does the quality of blocking depend on? How do some ads get past it? What differentiates ad blockers from one another?

Such questions are not just a matter of curiosity. Knowing the answers can help one select and use a blocker more efficiently.

The inscrutable ways of user data: AdGuard research announcement

Understanding the importance of our personal data, we are forced to maintain a certain balance between security and openness. We have to share our data if we want to buy online, use apps and services. But, trusting our data to a certain business, we expect that it would use it within laws, ethics, and would take our interests into consideration.

We decided to investigate several popular mobile applications and see which third parties have access to the personal data of their users.

The history of ad blocking, part 3: Lawmaking, paid content and new tracking technologies
The final part of the History contains a brief overview of the regulation measures affecting blockers in different regions of the world. We will also see how companies dependent on advertising find other ways to earn money or track customers.
The history of ad blocking, part 2: Diplomacy and maneuvers
We continue to tell the story of ad blocking. The first part was about first apps, anti-trackers, and the technology behind ad blocking. Now you can read about the fight against ad blockers, the attempts of self-regulation by the advertising market, and the birth of an ad blocker that sells ads.
"Sing, Goddess, the wrath": a history of ad blocking, part one

For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.

Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!"

Everything about HTTPS filtering in AdGuard

This post is intended for more technically advanced users and meant to provide a detailed description on the HTTPS filtering and why it is essential in Adguard. The thing is, HTTPS is a very serious and sensitive subject, and we want to be as open here as possible.

AdGuard vs AdAway (and other hosts-based ad blockers - DNS66, Netguard etc)
Why do we feel there's a need to write an article like this? On forums and in users' messages we often see a widespread belief that Adguard for Android is just a tool to block ads on devices that don't have ROOT access. And this is a serious mistake...
Ad blocking and battery saving

One of the most important drawbacks of modern mobile devices is short battery life. So it's not amusing that many smartphone users pay attention specifically to that. If you are using Adguard on your smartphone and have once looked into the statistics of battery usage, you probably noticed that Adguard is often in the list of programs that consume most of the battery juice. But is it really so? Let's look at the details.

Rozpoczęto pobieranie AdGuard To install AdGuard, click the file indicated by the arrow Wybierz „Otwórz” i kliknij „OK”. Poczekaj aż plik zostanie pobrany. W otwartym oknie, przeciągnij ikonę AdGuard do folderu „Aplikacje”. Dziękujemy za wybrania AdGuard! Wybierz „Otrwórz” i kliknij „OK”. Poczekaj aż plik zostanie pobrany. W otwartym kliknij „Instaluj”. Dziękujemy za wybrania AdGuard!
Zainstaluj również AdGuard dla urządzeń mobilnych