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The More You Know

Meet CAV, the car of the nearest future

Connected autonomous vehicles (CAV) are soon to replace motorcars and trucks on the roads. We’ll most likely not own them, but enjoy "mobility-as-a-service", renting cars, or sharing cars and expenses with other people that travel the same route, the recent research by Intel states.

It also states that "around 585,000 lives could be saved due to self-driving vehicles between 2035 to 2045". And that "pilotless vehicles will free more than 250 million hours of consumers’ commuting time per year in the most congested cities in the world".

Phone’s location can be tracked without GPS or Wi-Fi

A group of researchers from Princeton University developed a technique called PinMe that allows to define a smartphone’s location by combining information from the phone’s sensors and other data from open sources like public transport timetables or elevation maps.

Only 2% of IoT-generated data analyzed, only 11% of IoT makers’ budget spent on security

Internet of Things still lacks security, regulation, and sensibility, while users are greatly concerned about its impact on privacy and quality of life. These are the results of IoT research made by Cyber Security Research Institute at the request of F-Secure.

Some highlights and quotes:

The Year 2017 in Ad Blocking

The year 2017 was a tough one for privacy protection and ad blocking apps, but a good one for their users. But any paradox seen here is illusory.

It was back in 2016 that the ad and marketing industries acknowledged the impending crisis. Ad-blocking growth statistics created great concern for many advertisers and publishers. Extrapolations showed that in a year or two almost nobody would see ads. Advertisers got ready to sell their lives at a high price. That was the year that ad reinsertion startup companies like PageFair, Admiral, Sourcepoint, Secret Media propagated, offering technologies to push ads through ad blockers.

It also was the year when the Coalition for Better Ads emerged.

Consumers from the U.S. and Europe are the least likely to share data with brands

Only 52% of US shoppers are ready to share their email address with an e-commerce website, the research by SAP Hybris shows. Just 53% of the French and 55% of Germans will comply with requests for email addresses, compared with 68% of respondents from India, 66% from Korea, 62% from Russia and 60% from Canada.