Fighting against ad blockers, Financial Times (international business newspaper) carried an experiment several months ago. Readers were asked to stop an ad blocker on their website and.. well, many of them agreed to.
It's been just a few days since we've heard about Adblock Plus ad network, and here they are - the new "police of the web". Google decided to develop own acceptable ads policy and not alone, there is now a "Coalition for Better Ads".
Ba dum tss. The most famous ad blocker in the world is now running its own ad network.
For those who are now puzzled (just like us), let us tell you more.
Google finally draws the line and takes measures against websites that are using intrusive ad practices.
There are plenty of websites that in pursuit of revenue do everything to become non-user-friendly. All these intrusive ads really slow down the loading of pages but also they just interfere with users getting the desired content, especially taking into account the small size of mobile devices screens. Google has recently outlined most annoying kinds of such ads:
Today Android developers announced about Android 7 (also known as Android N, or Nougat) release in their official blog. This brings many new features, but the most important (and sad) for us are HTTPs filtering-related changes.