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Industry News

Ads can consume up to 79% of mobile data

One of the reasons users install ad blockers on mobile devices is the impact ads have on the data consumption.

Recent research by Enders Analysis shows that problem with online ads is not only about its annoyance, but it is a real threat to you data plan. With a iPhone 6 simulator researchers requested eight web pages from a number of ‘popular publishers’, and then compared the traffic consumption when a full page loaded without an ad blocker, with an ad blocker, and with an ad blocker and JavaScript disabled.

AT&T patent: system that shows ads based on your emotions

AT&T (an American multinational telecommunications corporation) has published patent application recently. And the patent is quite peculiar. The point is in the invention of the system which will allow to display ads based on users emotions.

How to fight ad blockers? - IAB version

Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.

Mr. Adguard on Industry News
02. septembar 2015.
Why are the ad banners dangerous

Dear friends, today we would like to share an interesting article that will remind once again why ad blockers shall be considered necessary for every internet user.