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Industry News

Websites that detect your ad blocker could be breaking EU law

Just yesterday we wrote about the websites which detect ad blockers. And here is a thing – these publishers could be breaking European law.

How the websites that block ad blockers are suffering

We have recently found an interesting article about websites that fight programs and extensions against ads. It is about websites which open windows like “You have an ad blocker, turn it off or go away” (well, something like that). Ad blockers continue gaining popularity, and publishers believe this notification is a reasonable solution. It is expected, that if the website’s content is truly valuable to the user, he/she will add the domain to the whitelist.

Author of the article conducted a research using Alexa’s data (a company engaged in the ratings of sites), and it shows that it’s not that simple. Let’s have a look at some examples.

Ads can consume up to 79% of mobile data

One of the reasons users install ad blockers on mobile devices is the impact ads have on the data consumption.

Recent research by Enders Analysis shows that problem with online ads is not only about its annoyance, but it is a real threat to you data plan. With a iPhone 6 simulator researchers requested eight web pages from a number of ‘popular publishers’, and then compared the traffic consumption when a full page loaded without an ad blocker, with an ad blocker, and with an ad blocker and JavaScript disabled.

AT&T patent: system that shows ads based on your emotions

AT&T (an American multinational telecommunications corporation) has published patent application recently. And the patent is quite peculiar. The point is in the invention of the system which will allow to display ads based on users emotions.

How to fight ad blockers? - IAB version

Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.

Kliknite na dugme označeno strelicom da biste pokrenuli instalaciju. Hvala vam što ste izabrali AdGuard! Izaberite „Otvori“ i kliknite na „U redu“, a zatim sačekajte da se datoteka preuzme. U otvorenom prozoru prevucite ikonu AdGuard u fasciklu „Aplikacije“. Hvala vam što ste izabrali AdGuard! Izaberite „Otvori“ i kliknite na „U redu“, a zatim sačekajte da se datoteka preuzme. U otvorenom prozoru kliknite na „Instaliraj“. Hvala vam što ste izabrali AdGuard!