Izvinjavamo se zbog nedostatka prevoda. Ovu stranicu ćete uskoro videti na vašem maternjem jeziku.

The History of Ad Blocking

The history of ad blocking, part 2: Diplomacy and maneuvers

We continue to tell the story of ad blocking. The first part was about first apps, anti-trackers, and the technology behind ad blocking. Now you can read about the fight against ad blockers, the attempts of self-regulation by the advertising market, and the birth of an ad blocker that sells ads.

"Sing, Goddess, the wrath": a history of ad blocking, part one

For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.

Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!"

Kliknite na dugme označeno strelicom da biste pokrenuli instalaciju. Hvala vam što ste izabrali AdGuard! Izaberite „Otvori“ i kliknite na „U redu“, a zatim sačekajte da se datoteka preuzme. U otvorenom prozoru prevucite ikonu AdGuard u fasciklu „Aplikacije“. Hvala vam što ste izabrali AdGuard! Izaberite „Otvori“ i kliknite na „U redu“, a zatim sačekajte da se datoteka preuzme. U otvorenom prozoru kliknite na „Instaliraj“. Hvala vam što ste izabrali AdGuard!