Industry News

February digest: all the most important industry news

The ancient proverb about a mountain that gave birth to a mouse fits perfectly to describe the events of this February in ad blocking. Google started blocking ads in Chrome! We've been waiting for it for about half a year!

Only 13% of ad-blocking millennials pay for news, and they don’t regret

A recent poll by Global Web Index shows that ad-blocking users aged 21-34 (millennials) often pay for content, but mostly for video (movies, TV, streaming) and music. Only 18% paid in the past month for an e-book, 17% — for learning materials, and 13% — for a news service.

HTML5 seems to be created for user tracking. Will browsers save us?

Web programming language HTML5 gives developers a lot of new options, but it also lets advertisers identify and track users without their knowledge or consent.

Phone’s location can be tracked without GPS or Wi-Fi

A group of researchers from Princeton University developed a technique called PinMe that allows to define a smartphone’s location by combining information from the phone’s sensors and other data from open sources like public transport timetables or elevation maps.

Only 2% of IoT-generated data analyzed, only 11% of IoT makers’ budget spent on security

Internet of Things still lacks security, regulation, and sensibility, while users are greatly concerned about its impact on privacy and quality of life. These are the results of IoT research made by Cyber Security Research Institute at the request of F-Secure.

Some highlights and quotes:

Fake ad consortium generated 1 billion malvertising impressions last year

Zirconium, a group of 28 fake ad agencies, has been exposed by security researchers from Confiant. They built business relationships with 16 ad platforms and generated a billion impressions (ad views), showing among other things fake software update requests and all sorts of tech support scam.

Browsers join ad blockers in the fight for safe and comfortable web — but are not ready to replace them

Good news from browsers keeps coming. Mozilla has recently added opt-in tracking protection in the new version of Firefox Quantum. Previously the protection worked only in the Private Browsing mode, now it can be turned on in settings and be active all the time. Besides privacy protection, the option provides faster web experience, it takes less time for web pages to load without trackers.

Consumers from the U.S. and Europe are the least likely to share data with brands

Only 52% of US shoppers are ready to share their email address with an e-commerce website, the research by SAP Hybris shows. Just 53% of the French and 55% of Germans will comply with requests for email addresses, compared with 68% of respondents from India, 66% from Korea, 62% from Russia and 60% from Canada.

A malicious combo: cryptojacking ads

We have warned you about cryptojacking scripts on websites and in apps: they use your device to mine cryptocurrencies. We have warned you about malicious ads that are linked to all kinds of cyber threats.

And now guess what? correct: ads have been caught for stealth mining.

Your smartphone eavesdrops on your TV — and sometimes directly talks to it

There are more than 1000 game apps in Google Play that include software for detecting TV ads. Once installed, an app uses a smartphone’s microphone to identify audio signals in TV ads and shows, even when the game is not played, and the phone lies still in the owner’s pocket.

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