A lot has changed since the first ad blocking browser extensions appeared on the market. Simply blocking ads is not enough anymore (not to say it is an easy task — advertisers are constantly learning new tricks to jam their ads past the filters). Today, big data rules the world. Tracking is omnipresent, the price of information has skyrocketed, and so has the value of privacy. People seek tools to protect it, and ad blockers need to adapt to the new demands in order to stay competitive. We understand this more than anyone, and the new AdGuard browser extension v3.0 reflects this.
For so many of us Valentine's Day is one of the most special and exciting days of the year. It is not only a reason to spend time together with your loved one, but also a great occasion to make presents, sweet surprises and say important, sometimes even life-changing words. We put so much of ourtime, effort and emotions into preparations for this day, it can be absolutely heartbreaking if something ruins it.
In late December we posted a recap of 2018 from AdGuard's point of view. But the year didn't happen in a vacuum; we are all in this together — ad blocker developers, ad blocker users, and advertisers. So anything that happens in the "world of ad blocking" concerns both us and you, the users. Let's look back at the most noteworthy events in the industry, assess their impact, and try to make some predictions for the next year.
Last time I checked, the year was 2019, and it is hard to overestimate how important information is today. It is being collected, stored, purchased, sold and stolen. And the most valuable information is information about you: the person. Companies go out of their way in attempts to build extensive profiles about online users, and other companies pay them a pretty penny for these profiles.
You might have already heard about this. Google is going to change Chrome's extension platform. The proposed change in its current state will cripple or even effectively kill a lot of extensions, and it will significantly reduce the capabilities of ad blockers including AdGuard Chrome extension.