Useful ads

Introduction. This list has nothing to do with «Acceptable Ads» program from Adblock Plus. We do not get paid by site owners. Ads listed here are not «acceptable», but useful to many users. At the moment, the list contains mostly search contextual ads (which are often more helpful than the search results) and self promo ads (promotion of the website’s own content). If you do not want to see these ads, just do not turn on «Filter for useful ads».

We are aware that advertising might be not only absolutely necessary for the existence of some websites, but also useful to their visitors.

Ads that fall in this list must meet several important criteria. In the first place, it must be really useful to the visitor. You can find a complete list of criteria by clicking on this link.

Which ads are on the list?

  • Search ads on Google
    Search ads on Google

    Why is this ad in the white list?

    Contextual advertising in search engines helps you to find what you are looking for.

    Credibility of these ads are often higher than that of organic search results. This is due to the fact that all contextual ads have been manually moderated.

  • Search ads on Yahoo
    Search ads on Yahoo

    Why is this ad in the white list?

    Contextual advertising in search engines helps you to find what you are looking for.

    Credibility of these ads are often higher than that of organic search results. This is due to the fact that all contextual ads have been manually moderated.

  • Search ads on Bing
    Search ads on Bing

    Why is this ad in the white list?

    Contextual advertising in search engines helps you to find what you are looking for.

    Credibility of these ads are often higher than that of organic search results. This is due to the fact that all contextual ads have been manually moderated.

  • Search ads on Ask.com
    Search ads on Bing

    Why is this ad in the white list?

    Contextual advertising in search engines helps you to find what you are looking for.

    Credibility of these ads are often higher than that of organic search results. This is due to the fact that all contextual ads have been manually moderated.

  • Search ads on DuckDuckGo.com
    Search ads on DuckDuckGo

    Why is this ad in the white list?

    Contextual advertising in search engines helps you to find what you are looking for.

    Credibility of these ads are often higher than that of organic search results. This is due to the fact that all contextual ads have been manually moderated.

    Also DuckDuckGo is a first search engine that does not track you at all.

But I don’t want to see any ads!

No problem, simply do not enable this function when installing the program. If you happen to change your mind after installing the program, you can disable this function from the main Adguard settings.

Which ads are considered “useful”?

At present, we use the following criteria to determine whether a certain ad should be included in the list of allowed ads:

1. The ad should be beneficial. For example, a context-based ad in a search result which helps you find what you need.

2. The ad should not distract you from the site content. Sound and animation are forbidden, text-based ads are preferred.

3. The ad should be marked with the word “ad” or its equivalent. It should stand apart from the page content, for example, by being framed or placed on a different background.

The criteria listed above are not final. We are working on improving them and making them more detailed.

How do ads get into this filter?

Any user can write to us to [email protected] and request that we add a certain ad to the white list.

In order for us to assess your request, you need to send us:

1. Your first and last name.

2. If you are a representative of a company, send us the company’s name and your position.

3. The exact address or addresses of the pages where we can see the ad in question.

Adding ads to the white list is free for any Internet site. Our one and only, compulsory requirement is that they satisfy our criteria for useful ads.