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Safari protection


This article is about AdGuard for iOS, a multifunctional ad blocker that protects your device at the system level. To see how it works, download the AdGuard app

Content blockers

Content blockers serve as 'containers' for filtering rules that do the actual job of blocking ads and tracking. AdGuard for iOS contains six content blockers: General, Privacy, Social, Security, Custom, and Other. Previously Apple only allowed each content blocker to contain a maximum of 50K filtering rules, but with iOS 15 release the upper limit has moved to 150K rules.

All content blockers, their statuses, which thematic filters they currently include, and a total number of used filtering rules can be found on the respective screen in Advanced settings (tap the gear icon at the bottom right → GeneralAdvanced settingsContent blockers).

Content blockers *mobile_border


Keep all content blockers enabled for the best filtering quality.


Content blockers' work is based on filters, also sometimes referred to as filter lists. Each filter is a list of filtering rules. If you have an enabled ad blocker when browsing, it constantly checks the visited pages and elements on them against these filtering rules, and blocks anything that matches. Rules are developed to block ads, trackers, and more.

All filters are grouped into thematic categories. To see the full list of these categories (not to be confused with content blockers), open the Protection section by tapping the shield icon, then go to Safari protectionFilters.

Filter groups *mobile_border

There are eight of them, each category unites several filters that serve and share a common purpose, i.e. blocking ads, social media widgets, cookie notices, protecting the user from online scams. To decide which filters suit your needs, read their descriptions and navigate by the labels (ads, privacy, recommended, etc.).


More enabled filters does not guarantee that there will be less ads. A large number of various filters enabled simultaneously reduces the quality of ad blocking.

Custom filters category is empty by default for users to add there their filters by URL. You can find filters on the Internet or even try to create one by yourself.

User rules

Here you can add new rules — either by entering them manually, or by using the AdGuard manual blocking tool in Safari. Use this tool to customize Safari filtering without adding an entire filter list.

Learn how to create your own ad filters. But please note that many of them won't work in Safari on iOS.

User rules screen *mobile_border


The third section of the Safari protection screen. If you want to disable ad blocking on a certain website, Allowlist will be of help. It allows you to add domains and subdomains to exclusions. AdGuard for iOS has an Import/Export feature, so the allowlist from one device can be easily transferred to another.