AdGuard for iOS
Other products
AdGuard for iOS
The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
AdGuard for iOS v4.5
- Block ads in SafariAdGuard has filters optimized specifically for Safari, ensuring the best filtering quality. You can choose from more than 50 filters, including AdGuard’s own filters and other popular lists
- Protect your privacyAdGuard fights all trackers and analytics systems that spy on you. Our special Tracking Protection filter accumulates rules against all known online analytics that try to steal your private data
- Block anythingUse the built-in extension to quickly block any item directly in Safari, allowlist a page, or report a missed ad. Choose from a wide range of filters or add custom rules to tune up your protection
- Control your DNSUse trusted DNS servers that also block ads, trackers, and malicious websites. You can also add multiple custom DNS setups and switch between them
Try AdGuard — it will exceed your expectations
Join the 160 million users who are protecting their privacy with AdGuard products!
Latest news
AdGuard v4.5.8 for iOS: Filter updates are now up to 30x faster
Dec 26, 2024The app just got up to 30x faster: AdGuard filtering rules are converted to Safari rules in just 0.5–2 seconds instead of 10–30. You will notice the difference especially when updating, enabling, or disabling filters and turning protection on.AdGuard v4.5.6 for iOS: New app icon colors on iOS 18
Oct 24, 2024iOS 18 lets you customize app icons and their color, and now you can do it with the AdGuard’s app icon as well.AdGuard v4.5.5 for iOS: filters are back in full numbers on iOS 17
Jul 3, 2024Apple fixing its iOS 17 bug let us revoke our temporary workaround, so users can finally enable a large number of filters again. Read more in this postApple integrates content-blocking feature into Safari. What we know so far
May 28, 2024Apple builds in ad blocking straight into its Safari browser. The speculation is that the feature will be AI-powered.
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FAQ
- To learn more about the key features of AdGuard for iOS and how to get rid of ads on iPhone or iPad, read our Knowledge base article.
- There are two ways to get premium features in AdGuard for iOS:Purchase a subscription. Tap Get Premium anywhere in the app and follow the instructions. You’ll need to enter your Apple ID password and confirm the purchase. You can choose from a monthly or 1-year subscription.Use an AdGuard license. Log in to your AdGuard account from Settings → License. If you have a valid license key in your account, it will automatically unlock premium features in your AdGuard for iOS app. Alternatively, you can enter a valid license key directly in the Email field.
- If you have any questions, you can contact us 24/7 at support@adguard.com. It’s a good idea to check our FAQ first: it contains answers to 90% of user questions.
- Visit our Knowledge base to learn how to install AdGuard for iOS on your iPhone or iPad.
- Historically, AdGuard Pro was our only app that offered premium features, while the free AdGuard for iOS was designed to block ads in Safari. Today, both apps have evolved into somewhat similar advanced ad blockers. You can choose one or the other, you don’t need both. Visit our Knowledge base to learn more about the situation with our iOS apps.
AdGuard for iOS
Other products
AdGuard for iOS
The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
AdGuard for iOS v4.5
How AdGuard works
Desktop apps
Android
iOS
iOS
Your device:
Browsers
Apps
System
DNS filtering
Network filtering
HTTPS filtering
Content filtering
WWW
World Wide Web
Browsers
AdGuard "intercepts" the traffic of your browsers and leads it via its own filtering engine. Chrome, Firefox or any browser you like — you don't need to install any specific extensions to block ads there. AdGuard program works EVERYWHERE. (Although, you might want to additionally install AdGuard Browser Assistant — a small extension to the program to help you manage the filtering right in the browser).
Apps
Being a full-fledged software AdGuard is not limited in technical capabilities (while most ad blocking extensions are) and can filter outside browsers as well. AdGuard "intercepts" the traffic of all apps and leads it via its own filtering engine, so that you get them free of ads and trackers.
System
Operating system might sometimes track you and collect all kinds of telemetry (a bunch of diagnostic data). AdGuard can also prevent this.
DNS filtering
AdGuard intercepts DNS requests and can block them if it is an address of a known advertising or tracking server that is being requested. AdGuard can also automatically encrypt your DNS traffic.
Network filtering
AdGuard needs to work on a network level to control all apps on your device. To do so, we use a special network driver, which activates the actual transmission and receipt of data over the network.
HTTPS filtering
The encrypted connections are filtered right on your device. To do that, AdGuard generates a unique root certificate and installs it in the system. Then, each connection is decrypted and trackers and ads are removed locally. The connection is encrypted again for the "communication" with the server. No unencrypted data ever leaves your device. Learn more here.
Content filtering
AdGuard filters the content of web pages and removes all tracking and advertising requests from there. In browsers, it also applies additional cosmetic rules when blocking or hiding advertising elements (so that you see a nicely processed page rather than just blank spaces where ads just were).
World Wide Web
Next, websites or apps are connecting to the servers on the Internet. As all tracking and advertising requests were blocked, you don't connect to them. Thus, you get ad-free, safe, fast (as there are no extra elements to load) Web, and also save traffic.
System changes
To do the filtering, AdGuard installs a network driver. If you decide to use HTTPS filtering, AdGuard will generate and install a unique root certificate in the system. All changes in the system made by AdGuard will be reset after uninstalling the program.
Your device:
Browsers
Apps
System
DNS filtering
Local VPN
HTTPS filtering
Content filtering
WWW
World Wide Web
Browsers
AdGuard "intercepts" the traffic of your browsers and leads it via its own filtering engine. Chrome, Firefox or any browser you like — you don't need to install any specific extensions to block ads there. AdGuard program works EVERYWHERE. (Although, you might want to additionally install AdGuard Browser Assistant — a small extension to the program to help you manage the filtering right in the browser).
Apps
Being a full-fledged software AdGuard is not limited in technical capabilities (while most ad blocking extensions are) and can filter outside browsers as well. AdGuard "intercepts" the traffic of all apps and leads it via its own filtering engine, so that you get them free of ads and trackers.
System
Operating system might sometimes track you and collect all kinds of telemetry (a bunch of diagnostic data). AdGuard can also prevent this.
DNS filtering
AdGuard intercepts DNS requests and can block them if it is an address of a known advertising or tracking server that is being requested. AdGuard can also automatically encrypt your DNS traffic.
Local VPN
Network connections’ filtering is achieved by using a so called Local VPN. This approach means that a small VPN server is launched right on your device, and then it blocks tracking and advertising requests.
HTTPS filtering
The encrypted connections are filtered right on your device. To do that, AdGuard generates a unique root certificate and installs it in the system. Then, each connection is decrypted and trackers and ads are removed locally. The connection is encrypted again for the "communication" with the server. No unencrypted data ever leaves your device. Learn more here.
Content filtering
AdGuard filters the content of web pages and removes all tracking and advertising requests from there. In browsers, it also applies additional cosmetic rules when blocking or hiding advertising elements (so that you see a nicely processed page rather than just blank spaces where ads just were).
World Wide Web
Next, websites or apps are connecting to the servers on the Internet. As all tracking and advertising requests were blocked, you don't connect to them. Thus, you get ad-free, safe, fast (as there are no extra elements to load) Web, and also save traffic.
System changes
To do the filtering, AdGuard installs a network driver. If you decide to use HTTPS filtering, AdGuard will generate and install a unique root certificate in the system. All changes in the system made by AdGuard will be reset after uninstalling the program.
Your device:
Safari
Apps
System
Content Blocking
Local VPN
DNS filtering
WWW
World Wide Web
Browsers
AdGuard "intercepts" the traffic of your browsers and leads it via its own filtering engine. Chrome, Firefox or any browser you like — you don't need to install any specific extensions to block ads there. AdGuard program works EVERYWHERE. (Although, you might want to additionally install AdGuard Browser Assistant — a small extension to the program to help you manage the filtering right in the browser).
Apps
Being a full-fledged software AdGuard is not limited in technical capabilities (while most ad blocking extensions are) and can filter outside browsers as well. AdGuard "intercepts" the traffic of all apps and leads it via its own filtering engine, so that you get them free of ads and trackers.
System
Operating system might sometimes track you and collect all kinds of telemetry (a bunch of diagnostic data). AdGuard can also prevent this.
Content Blocking
AdGuard filters the content of web pages and removes all tracking and advertising requests from there. Thanks to its advanced technology, AdGuard is able to use 300k filtering rules (which is a lot, compared to only 50k rules that other ad blockers exploit).
Local VPN
Network connections’ filtering is achieved by using a so called Local VPN. This approach means that a small VPN server is launched right on your device, and then it blocks tracking and advertising requests.
DNS filtering
AdGuard intercepts DNS requests and can block them if it is an address of a known advertising or tracking server that is being requested. AdGuard can also automatically encrypt your DNS traffic.
World Wide Web
Next, websites or apps are connecting to the servers on the Internet. As all tracking and advertising requests were blocked, you don't connect to them. Thus, you get ad-free, safe, fast (as there are no extra elements to load) Web, and also save traffic.
System changes
To do the filtering, AdGuard installs a network driver. If you decide to use HTTPS filtering, AdGuard will generate and install a unique root certificate in the system. All changes in the system made by AdGuard will be reset after uninstalling the program.