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How to activate

How to activate a license

To activate your license, go to the License section of your AdGuard product and find the Log in field or Activate button. Use the email and password of your AdGuard account to log in. If you don't have an account yet, you will be offered to create one.

Note: To activate a license via AdGuard account, you need to have a valid license with at least one open slot there. If your license is already used on a maximum number of devices, you can upgrade it or transfer it from one device to another.

Alternatively, you can use a license key to activate the license.

Below you can check step-by-step activation instructions for each platform.

Activating AdGuard for Windows

  1. Open the AdGuard app

To do it, double-click the AdGuard icon on the desktop:

AdGuard icon on the desktop

or double-click the AdGuard icon in the system tray:

AdGuard icon in the system tray

  1. Go to License tab in the app menu and click Activate license

Click Activate license

  1. You will be presented with two options for activation:
  • Via entering email and password from your AdGuard account (or from your Facebook, Google or Apple account)

Log in to your AdGuard account

  • Via entering a license key

Enter license key

Activating AdGuard for Mac

  1. Open the AdGuard app (click the AdGuard icon in the menu bar)

AdGuard icon in the menu bar

  1. Click the gear icon in the top right corner
  2. Click License...

Go to Settings and License

  1. In the opened window press Activate button

Press Activate

  1. You will be presented with two options for activation:
  • Via entering email and password from your AdGuard account (or from your Facebook, Google or Apple account)

Log in to your AdGuard account to activate

  • Via entering a license key

Enter your license key to activate

Activating AdGuard for Android

  1. Open the AdGuard app
  2. Tap menu icon (☰) in the top left corner of the screen
  3. Tap Get Premium bar (or tap License Status)

Tap Get Premium or License Status *mobile

  1. Tap three-dot menu (⋮) in the top right corner of the screen

Tap three-dot menu *mobile

  1. Press Activate Premium, and you will be presented with two activation options:
  • Via entering email and password from your AdGuard account (or from your Facebook or Google account)

Log in to activate *mobile

  • Via entering a license key

Enter your license key to activate *mobile

Activating AdGuard for iOS

  1. Open the AdGuard app and tap the gear icon in the bottom right corner of the screen

  2. Tap License

  3. Tap Log in in the top right corner of the screen

Tap Log in in the top right corner of Premium screen *mobile

  1. Enter email and password from your AdGuard account

Log in *mobile

How to transfer a license to another device

The license key can be activated on a limited number of devices. If the key has already been used on the maximum allowed number of devices, you need to unbind a device from your account. You can do that in three ways:

  • by clicking the Reset license button (applies to desktop apps),
  • by logging out of your account in an AdGuard product,
  • by clicking the cross icon next to a device in your AdGuard account.

After you have unbound the number of devices you need, you can log in to your AdGuard account on new devices. The license will be bound to them.

How to upgrade a license

To make it more convenient to use your AdGuard products, you can upgrade your license.

  1. To increase the functionality of your AdGuard products, you can upgrade your free or trial license to the full version.
  2. To extend the number of devices, you can upgrade your AdGuard Ad Blocker Personal license to Family.
  3. You can also upgrade your subscription to a Lifetime license.

You can upgrade your license by:

  • purchasing another license on the official websites of AdGuard products,
  • clicking the Upgrade button in your AdGuard account.

How to cancel a subscription

The subscription can be canceled in your AdGuard account. To cancel your subscription, click the card or the cross icon next to it and select Unsubscribe. The canceled subscription will be valid until its expiry date.

Subscriptions purchased on the App Store can be managed in the App Store account or in the device's settings.