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I want to activate AdGuard on a new device/I have reinstalled my OS

You can do it via your personal account

Go to your Personal account, open the My licenses tab and find the license you're interested in. There will be a list of all devices that this license is being used on. Reset it from the old device (or your current device in case of the reinstalled OS) by clicking on the little cross icon beside the device name. Now you can use your license key to activate AdGuard on a new device/new OS.
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device