Only 13% of ad-blocking millennials pay for news, and they don’t regret

A recent poll by Global Web Index shows that ad-blocking users aged 21-34 (millennials) often pay for content, but mostly for video (movies, TV, streaming) and music. Only 18% paid in the past month for an e-book, 17% — for learning materials, and 13% — for a news service.

Paid subscriptions and paywalls are the monetization alternatives to advertising. But the revenue model of a media often influences the quality of its content. In order to be worth paying for, news has to be of a higher value than free ad-funded stories. Clickbait headlines and fake news are just two of the many attention-capture tools of ad-funded media.

So we at AdGuard welcome the growth of paid news consumption. Besides, other stats show, that digital subscribers are mostly satisfied with the quality of content: 82% of Americans consider their paid news source to be of “very good” or “fair” value

Comments are powered by Disqus
by downloading the comments you agree the terms and policies of Disqus

Ludmila Kudryavtseva

Ludmila is a true Pro when it comes to research and content creation. While others write texts, she paints with words. Not even our competitors can resist the urge to comment on her articles!

Subscribe to AdGuard Blog

Get the latest posts delivered right to your inbox.

or subscribe via RSS with Feedly! *by clicking on “Subscribe” you accept the terms and conditions