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How to Block ads on iPhone and iPad: The Basics of ad blocking in iOS

AdGuard for Windows

AdGuard for Windows is not just another ad blocker, it is a multipurpose tool that combines all necessary features for the best web experience. It blocks ads and dangerous websites, speeds up page loading and protects your children when they are online. Read more
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AdGuard for Mac

Unlike other ad blockers, AdGuard is designed with macOS specifics in mind. It not only provides defense against ads in Safari and other browsers, but it also protects you from tracking, phishing, and fraud. Read more
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AdGuard for Android

AdGuard for Android is an ideal solution for Android mobile devices. In contrast to other ad blockers, AdGuard doesn't require root access and it provides a broad spectrum of features: filtering in apps, apps management and much more. Read more
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AdGuard for iOS

The most advanced blocker for Safari: it blocks all ads and counters, speeds up page-loading and it protects your personal data. More than 50 filters are available, which means you can adjust the filtering according to your preference. Read more
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AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing. Read more
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AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari. Read more
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AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network. Read more

AdGuard DNS

AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content. Read more

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality. Read more
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Reviews 10854 Excellent
By downloading the program you accept the terms of the License agreement

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, whitelisting a website or sending a report.
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If you can't find your browser, try the old legacy Assistant version, which you can find in AdGuard extension settings.
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Being on the frontline of the battle for online security we can report with a heavy heart that ads and other annoyances are becoming more and more technologically advanced and creative each day.
Companies realized that they can use all resources internet can offer, including very persistent and aggressive advertisements complimented by tracking of personal data and online activity. Apple software and devices are supposed to be (or promoted as) one of the most if not the most safe and cyber protected products that exist.
However, intrusive marketing and disturbing web elements in a lot of cases enforced by unauthorized usage of private information makes millions of iOS users around the world wonder: how to stop ads on iPhone and iPad effectively?
iphone_evil
To give an understanding of the matter, first of all, shedding light on the technical capabilities of ad blockers for iPhone and iPad in iOS environment seems to be the most appropriate choice.
As we all know, iOS differs from every other OS, and is known for (or is being presented as) being very polished and user-friendly. However, with great features come great limitations. For instance, as our topic is how to get rid of ads on iPhone and iPad, it’s worth to note that the amount of functions adblocker can bring into play is significantly narrowed down by iOS environment, in comparison with any other.

Basically, adblocking on iOS can be divided into 2 segments:

(1) Content blocker for Safari, which allows adblocker-apps effectively implement their filters (sets of rules) through browser’s API
(2) Adblocking for all other browser and apps that can only be done through DNS (currently unavailable due to renewed Apple's policy towards apps' with system-wide filtering)

(1) Content Blocker for Safari

In the first case, Apple itself provides necessary tools (API – Application Programming Interface) to make adblocking in Safari possible, and so developers need to focus mainly on the UI and filters that clean incoming traffic. Therefore, the quality of filtering and privacy protection is pretty high. There’s only one significant drawback: this can be used only in Safari and doesn’t apply to other browsers and apps (e.g. Google Chrome).

(2) Filtering in all apps through DNS

And so, we come to the reality of the second case, where developers are on their own in the fight with all kinds of online threats outside Safari. Here, only DNS blocking (pages’domain name blocking). What that means is this: we can block the whole internet page domain, e.g. ads.google.com, that is the source of unwanted elements on the websites. But, if the domain does contain some information that is useful to us, it will result in us not seeing it along with the blocked annoyances. Also, we can’t use things such as beautifying scripts, that can not only remove the element but also get rid of the blank space that remains on the page from it. Furthermore, some advanced websites can’t be filtered at all, since their commercials, banners etc. come from the same domain and/or use high-level anti-adblock scripts.

However… [Apple policy-inflicted restrictions]

To make things worse, about a year ago, Apple suddenly redefined its’ approach and policy regarding system-wide blocking of ads and elements in iOS devices by adblocker-apps. When asked what caused the sudden change in the take on matters, Apple’s reply was somewhat ambiguous: “This is not a new guideline. We have never allowed apps on the App Store that are designed to interfere with the performance or capabilities of other apps.” And so, things that were done with significant effort even before, now became unacceptable from Apple’s point of view, causing additional difficulties for developers.

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How to block ads on iOS: OUR SOLUTION

We at AdGuard try our best to make the internet a safer and cleaner place, free of aggressive marketing and personal data theft. We’ve put years of work and dedication into making adblocking products and can firmly say that we provide one of the most advanced and transparent solutions available. The choice is all yours, we just want to point out what AdGuard and AdGuard Pro for iOS can do to help you clear unwanted ads and trackers, considering the problems we mentioned above.

AdGuard for iOS/AdGuard for iOS Pro

Advanced apps include system-wide adblocking features, so you can use DNS blocking:
to get rid of ads as much as it is technically possible in apps outside of Safari;
to prevent trackers, counters etc. from collecting your personal data or statistics;
to view and manage detected or blocked dangerous DNS requests and choose what to block and what to allow;
through DNS servers or import DNS blocklists (subscriptions).
Why 2 similar apps you may ask? Good question. Here is the explanation.

Thank you, if you read this far. We hope this article was useful to you. Be safe out there online!

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Total app rating 4.9/5
Reviews 10854 Excellent

You doing a great job. Keep on spanking them hackers eavesdroppers data stealing individuals and companies. Get them.

Using this app on Samsung's browser impressed me so much that I got the full Adguard app. That's where you can experience the true power of the Adguard abilities! It's like a firewall stopping ALL unnecessary content that bogs down browsing.

Great tools with great features!

Excellent product, even for free tier.

A must have for any people who wants a hassle free adblock experience

Does what it says & works well

First ad blocker that actually works for me 😁😁😁 Happy to pay for this service

Core functions are free, easy to use, AND supports custom blocking of ad elements which is ridiculously useful. I've been using ad lockers for years and this is hands down the best.

Very good. We can import more ads filter . Thanks

For entire fricking India, there’s ‘only’ One Bangalore Server? None in Guwahati & Bombay covering the entire NE & NW like every other service with 3-4 servers in India?

‪AdGuard DNS Servers are not robust as CloudFlare’s (1.1.1.1 & 1.0.0.1) - in f1

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