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Data Privacy Day at AdGuard: up to 80% off

What is Data Privacy Day?

Data Privacy Day, held every year on January 28th, is a global event to raise awareness about the importance of protecting personal information online. It began in Europe to commemorate the signing of a major data protection treaty in 1981 and serves as a reminder for everyone — individuals, businesses, and governments — to handle personal data responsibly.

The Internet is full of hidden dangers. From scams on popular platforms like YouTube to malicious browser extensions in the Chrome Web Store, your personal data is constantly at risk. It is a valuable commodity, collected and sold for profit. Companies gather data through push notifications, and cars may track sensitive information like “genetic data” and “sex life data”. And whatever data is stored is not even stored safely — look at Google’ privacy failures.

If companies go to such lengths to get your data, it must be really valuable and important, thus — worth protecting. Data Privacy Day is a good time to remember that you actually can have control over how much and what data will be exposed. That’s what we do at AdGuard — we empower users to take back control over their data.

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How AdGuard products keep you safe

  • Tracking protection hides your online activity from trackers and web analytics

  • Third-party cookies blocking stops cookies from tracking you across multiple websites

  • Ad blocking removes search ads and self-promotions, reducing the risk of clicking harmful links

  • Browsing security warns you about suspicious websites and prevents harmful downloads

  • Social Media filter prevents social media platforms from tracking your behavior through “Like” and “Share” buttons

  • VPN protection: AdGuard VPN shields your online activity from your ISP and keeps your data safe on public Wi-Fi

  • Email privacy: AdGuard Mail offers aliases and temporary emails to protect your real address private — not everyone deserves to know your email

Get protection at a discount

To make your journey into privacy easier, we’re offering special discounts through January 29:

🛡️ Ad Blocker: Lifetime licenses at 30% off, 1-year licenses at 40% off

If you already have an account, you can extend your licenses there — discounts will apply.

🛡️AdGuard VPN: 2-year subscription at 80% off

To extend your VPN subscription at a discount, just buy a new one with the same email address.
Plus, with a VPN subscription, you also get Personal AdGuard DNS to help block trackers and protect against phishing.

Beyond AdGuard

AdGuard is helpful but not almighty, and your online safety ultimately relies on your actions. The tips for staying safe online may seem simple or even annoying — like “brush your teeth twice a day and exercise more” — but they work. Password managers, 2FA, and regular software updates go a long way. If you’re not sure where to start in protecting your digital life, check out our digital hygiene cheet sheet.

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AdGuard Mail β

Protect your identity, avoid spam, and keep your inbox secure with our aliases and temporary email addresses. Enjoy our free email forwarding service and apps for all operating systems
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
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