Menu
EN

The perfect ad blocker — what is it like?

I've been developing ad blockers for 12 years now and I've been always striving to make our products the best among all the alternatives available. And it makes me think about what "the best" means. The most multifunctional? The quickest, or the easiest one to use? The most beatifully looking maybe?

There are a lot of ad blockers out there

The thing is, ad blockers differ significantly from "ordinary" programs. You can't really use ad blockers to create some kind of content, you hardly interact with them, but in spite of that you constantly witness the main output of their silent work. Have you ever tried disabling your ad blocker and seeing what the Internet looks like without it? It is impossible not to notice the difference.

The Internet with and without ad blocker

Of course, there's a whole range of things ad blockers do, it's just not easy to see them in action. For instance, while you are browsing websites or using apps on your phone, you won't necessarily spot the signs that your ad blocker has prevented third parties from tracking your online activity. And yet, it happens all the time.

Trackers fishing for your data

Actually, it would be correct to describe an ad blocker as an "Internet enhancer". Without it, the web is aggressive and intrusive, and consists of a bunch of scattered pieces that each fight over your attention and try to distract you from the content you came for in the first place.

So what constitutes the perfect ad blocker? In my view, the perfect ad blocker is the one that doesn't exist. Weird, huh? The perfect ad blocker is not defined by what it is, but rather by what it produces — that very best version of the internet. I don't want to install a bunch of software on all my devices or in my browsers, or to think about it at all, to be honest. And it's not enough for me to have a "framed window" to the best Internet. Absolutely everything is connected to the Internet these days, from TV to smart light bulbs. Why would I limit myself to just one browser?

Window to the better Internet

I just wish that the entire Internet I use was better, no matter how I do it. Without annoying ads and the constant threat of malvertising, without thousands of companies watching me and aggregating my data. Finally, I want to have my own version of the Internet that's under my control, so that I could set my own rules when I find it necessary.

The better Internet

Sadly, there is no such thing as the perfect ad blocker yet. We have to settle for such "windows" to better Internet by installing special programs that carve them out for us.

Is there a chance that the perfect ad blocker will appear in the future? Honestly, I don't think so. DNS blockers such as AdGuard DNS or AdGuard Home partially meet the requirements listed above. They require no software installation, all you have to do is to set your device to use a proper DNS server once and you get ad-free Internet. However, apart from the advantages, there are also quite a few drawbacks to the DNS approach to ad blocking.

On October 21st I'll be doing a detailed report on using DNS for ad blocking purposes at the annual Adblocker Dev Summit. If you'd like to learn more about the pros and cons of this method (and maybe even listen to other speakers), register to join the event. Or just wait until we publish the report on our blog — we always do.

Liked this post?
By downloading the comments you agree the terms and policies

AdGuard
for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
User Reviews: 18168
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
User Reviews: 18168
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
User Reviews: 18168
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard
for iOS

The most advanced ad blocker for Safari: it makes you forget about pop-up ads, speeds up page loading, and protects your personal data. A manual element-blocking tool and highly customizable settings help you tailor the filtering to your exact needs.
User Reviews: 18168
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
User Reviews: 18168
4.7 out of 5

AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
User Reviews: 18168
4.7 out of 5
Available on the
App Store
Download
By downloading the program you accept the terms of the License agreement

AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
User Reviews: 18168
4.7 out of 5

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
User Reviews: 18168
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
User Reviews: 18168
4.7 out of 5
Assistant for Chrome Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Firefox Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Edge Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Opera Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Yandex Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Safari Is it your current browser?
If you can't find your browser, try the old legacy Assistant version, which you can find in AdGuard extension settings.
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device