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For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.

Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!"

Data about ads, that users see online, and purchases they make in offline stores is now combined and collated by Google in order to measure advertisement performance. Google needs to prove to its advertisers that ads can generate sales in brick-and-mortar stores. It has partnered with a company that is said to have the access to 70% of credit and debit cards transactions in the US.

Global Accessibility Awareness Day takes place on the 18th of May. Its purpose is to raise awareness about the accessibility of digital products for users with disabilities.

It is important not to confuse accessibility with availability -- the latter refers to the technical performance, the ability of a server to respond to a client’s request. Accessibility describes the convenience of a website, software or an app for people with special needs, disabilities or diseases, the very possibility to be used by such people.

This post is intended for more technically advanced users and meant to provide a detailed description on the HTTPS filtering and why it is essential in Adguard. The thing is, HTTPS is a very serious and sensitive subject, and we want to be as open here as possible.

Google plans to add adblocking features to its Chrome browser, Wall Street Journal reports. They will appear in mobile and desktop Chrome, turned on by default, but will block only ads that are unacceptable by Better Ads standards. But these and other details are not clear yet, not only to Wall Street Journal but to Google itself.

This is arguably the biggest we’ve changed our app since v2.5 or even since the introduction of the new design back in Adguard v2.0. Some of these changes were meant to be introduced only in the 3.0 version, but we couldn’t wait any longer :) Significant changes to UI, the long hoped-for filtering log feature, other new options — all this and much more awaits you in this update.

A research team of Stanford and Princeton claims to have developed a fundamentally new ad blocking concept. The key novelties are stealth functioning and visual recognition of ads. Those are called to end the "arms race" between ad blockers and publishers who use anti-adblocking solutions.

Hey, friends!
We are holding a promotion currently - 35% discounts on ALL kinds of licenses. It's a great time to purchase protection for your device :)
The special offer is valid until April 18.