Only 13% of ad-blocking millennials pay for news, and they don’t regret

A recent poll by Global Web Index shows that ad-blocking users aged 21-34 (millennials) often pay for content, but mostly for video (movies, TV, streaming) and music. Only 18% paid in the past month for an e-book, 17% — for learning materials, and 13% — for a news service.

Paid subscriptions and paywalls are the monetization alternatives to advertising. But the revenue model of a media often influences the quality of its content. In order to be worth paying for, news has to be of a higher value than free ad-funded stories. Clickbait headlines and fake news are just two of the many attention-capture tools of ad-funded media.

So we at AdGuard welcome the growth of paid news consumption. Besides, other stats show, that digital subscribers are mostly satisfied with the quality of content: 82% of Americans consider their paid news source to be of “very good” or “fair” value

Ludmila Kudryavtseva on Industry News
September 18, 2018
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Safari 12 turned off your adblock extension? Keep calm and read this

If you are on macOS Sierra or High Sierra, you must have received a notification about available Safari update (when Mojave rolls out, Safari 12 will be mandatory). No doubt that there's a lot of cool stuff inside, but we will save the praise for others and instead focus on one change that seriously concerns all AdGuard Browser Extension users: new Safari is breaking all directly downloaded .safariextz extensions. And this is bad news.

AdGuard for Android v2.12

While Apple users are watching and rewatching the new iPhone presentation, we simple Android folk have our own agenda — for example, new AdGuard for Android version! Let's have a look at the new features.

AdGuard download has started! Click the button indicated by the arrow to start the installation. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!