Only 13% of ad-blocking millennials pay for news, and they don’t regret
A recent poll by Global Web Index shows that ad-blocking users aged 21-34 (millennials) often pay for content, but mostly for video (movies, TV, streaming) and music. Only 18% paid in the past month for an e-book, 17% — for learning materials, and 13% — for a news service.
Paid subscriptions and paywalls are the monetization alternatives to advertising. But the revenue model of a media often influences the quality of its content. In order to be worth paying for, news has to be of a higher value than free ad-funded stories. Clickbait headlines and fake news are just two of the many attention-capture tools of ad-funded media.
So we at AdGuard welcome the growth of paid news consumption. Besides, other stats show, that digital subscribers are mostly satisfied with the quality of content: 82% of Americans consider their paid news source to be of “very good” or “fair” value
Ludmila Kudryavtseva on
Web programming language HTML5 gives developers a lot of new options, but it also lets advertisers identify and track users without their knowledge or consent.
Vasily Bagirov on
Have you noticed anything different yet? Oh yeah, we have incremented the major number in the app version. Can you hear the smell of all these changes already? :) In this version, we introduce a wide range of novelties, starting with app redesign (dark theme looks slick!), to new features like Blocking Lists to block ads devise-wise, to the whole new Privacy module (and specifically DNSCrypt support) to boost your online privacy. And much more! Read on to find out details.
And as a small present from AdGuard team, we lower the price for AdGuard Pro by 50% for two weeks following the release of the new version!