19,801 19801 user reviews
Excellent!
Surf the Web ad-free and safely. Shields up!
Blocks all kinds of ads Removes annoying web elements Saves traffic and speeds up page loading Works for browsers and apps Maintains site functionality and appearance
By downloading the program you accept the terms of the License agreement
Browser extension
Agnar
19,801 19801 user reviews
Excellent!

AdGuard for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Windows v7.22, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Mac v2.17, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for Android v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for iOS

The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard Content Blocker

AdGuard Content Blocker eliminates all kinds of ads in mobile browsers that support content-blocking technology — namely, Samsung Internet and Yandex Browser. Its features are limited compared to AdGuard for Android, but it is free, easy to install, and efficient
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Content Blocker v2.8
19,801 19801 user reviews
Excellent!

AdGuard Browser Extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
AdGuard Browser Extension v5.2
19,801 19801 user reviews
Excellent!

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
AdGuard Assistant v1.4
19,801 19801 user reviews
Excellent!

AdGuard Home

AdGuard Home is a network-based solution for blocking ads and trackers. Install it once on your router to cover all devices on your home network — no additional client software required. This is especially important for various IoT devices that often pose a threat to your privacy
AdGuard Home v0.107
19,801 19801 user reviews
Excellent!

AdGuard Pro for iOS

AdGuard Pro for iOS comes with all the advanced ad-blocking protection features enabled. It offers the same tools as the paid version of AdGuard for iOS. It excels at blocking ads in Safari and lets you customize DNS settings to tailor your protection. It blocks ads in browsers and apps, protects your kids from inappropriate content, and keeps your personal data safe
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Pro for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard for Safari

Our ad blocker for Safari has successfully risen to the challenge of Apple forcing everyone to use its new SDK. This AdGuard extension aims to bring back high-quality ad blocking to Safari
AdGuard for Safari v1.11
19,801 19801 user reviews
Excellent!

AdGuard for Android TV

AdGuard for Android TV is the only app that blocks ads, guards your privacy, and acts as a firewall for your Smart TV. Get warnings about web threats, use secure DNS, and benefit from encrypted traffic. Relax and dive into your favorite shows with top-notch security and zero ads!
AdGuard for Android TV v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Linux

AdGuard for Linux is the world’s first system-wide Linux ad blocker. Block ads and trackers at the device level, select from pre-installed filters, or add your own — all through the command-line interface
AdGuard for Linux v1.1
19,801 19801 user reviews
Excellent!

AdGuard Temp Mail

A free temporary email address generator that keeps you anonymous and protects your privacy. No spam in your main inbox!
19,801 19801 user reviews
Excellent!

AdGuard VPN

83 locations worldwide

Access to any content

Strong encryption

No-logging policy

Fastest connection

24/7 support

Try for free
By downloading the program you accept the terms of the License agreement
Read more
19,801 19801 user reviews
Excellent!

AdGuard DNS

AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.
19,801 19801 user reviews
Excellent!

AdGuard Mail

Protect your identity, avoid spam, and keep your inbox secure with our aliases and temporary email addresses. Enjoy our free email forwarding service and apps for all operating systems
19,801 19801 user reviews
Excellent!

AdGuard Wallet

A secure and private crypto wallet that gives you full control over your assets. Manage multiple wallets and discover thousands of cryptocurrencies to store, send, and swap
  • Ad blocking
    AdGuard Ad Blocker wipes out annoying banners, pop-ups, and video ads
  • Privacy protection
    AdGuard Ad Blocker shields your data from web analytics and online trackers
  • Browsing security
    AdGuard Ad Blocker protects against phishing and malicious sites
  • Parental control
    AdGuard Ad Blocker shields children from inappropriate and adult content
Total app rating 4.7/5
More than 19,000 app reviews! We love our users and they love us back
19,801 19801 user reviews
Excellent!

X X X X X Best ads blocker of all time.

EnchantedBelle200 I love this app so much! 💕

Is there any chance you could make it compatible with Tailscale? I use IOS for both apps, and right now I have to turn either AdGuard or Tailscale off to use the other.

HardyDimension_com Add to Chrome and forget...easy, simple and works well!
No need keep updating any filter lists manually.
Appreciate your work🙏💖

Amir Shahnazari Very nice day for example

Krish Ale This app is really good to block ads in some annoying games I don't think there are other ap like this one where u can block ads in games every thing is great u just have to download one more apk after installing this app may be some people might no1

S8ul Mortal just love that every single ad is blocked in every website and no need to buy yt premium cause it block ad on youtube also

AdGuard product video

Why AdGuard?

Full-fledged AdGuard app
Common ad-blocking extension
Blocks ads on websites
Removes popups, banners, text ads, and video ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Yes
Hides empty spaces after ads
Keeps pages looking good after removing ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Prevents tracking
Doesn’t let websites and companies collect your personal data and use it against you
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Speeds up page loading
Blocks ads and trackers even before the page loads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Works in browsers and apps
Eliminates ads, trackers, and annoyances in all browsers and apps on your device
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No
Offers in-app customer support
Lets you contact our helpful support team directly from the app
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No

FAQ

  • An ad blocker is a program designed to make the Web cleaner and safer and protect your privacy. AdGuard blocks pop-up ads, banners, and video ads — even on YouTube. It removes cookies and tracking requests. It knows what websites are dangerous and ensures you don’t visit any of them.
  • Most ad blockers are browser extensions that can’t remove all types of ads. If you’re using more than one browser, you’ll need to install an ad-blocking extension for each of them. And if you want to block ads in apps, you just won’t be able to.
    AdGuard offers apps for Android, iOS, Windows, and Mac. With them, you can block ads in browsers and apps, prevent websites and companies from tracking you, and protect yourself from phishing and malware. AdGuard also speeds up page loading, allows you to manage DNS servers and web requests, and has in-app support. You can learn more from our comparison table.
  • We have apps for all popular platforms. AdGuard for Windows, Mac, and Android can be downloaded directly from this page. AdGuard for iOS is available on the App Store. Installation shouldn't be a problem, but you can always check the instructions in our Knowledge base.
  • Our full-fledged apps for Windows, Mac, and Android offer you a free trial — that’s how you can discover all the features AdGuard has to offer.
    Our apps for Android and iOS also have free versions. They can be helpful as well: the free version of AdGuard for Android can block ads in browsers, and the free version of AdGuard for iOS blocks ads and trackers in Safari. But their functionality is limited: to block ads in apps, control DNS requests, protect yourself from malicious domains, and more, you’ll need a full version.
    AdGuard also has completely free browser extensions. To learn more about the difference between the AdGuard extensions and full-fledged apps, check out our comparison table.
  • Sure! AdGuard supports all popular platforms: Android, iOS, Windows, and Mac. The best way to use AdGuard on multiple devices is to buy a license, download the AdGuard app for the needed platform, and log in to it with your license key or AdGuard account credentials.
  • You don’t necessarily have to buy a license to use AdGuard. But here are some ideas about how it can make your life better:
    A license gives you access to advanced features of AdGuard for Android or iOS: ad blocking in apps, DNS protection, firewall, statistics, app management, and others. It also allows you to use AdGuard for Windows and Mac.
    With a license, you can use AdGuard on multiple devices and thus protect your family and friends.
    If you like AdGuard, that’s how you can support us.
  • Sure! You can buy a license on a special page and enter the recipient's email — we'll send them a license with a nice gift card. Discounts are applied to gift licenses, too.
  • We’ve been developing privacy-oriented products since 2009 and have more than 160 million users worldwide. We never share your personal information with anyone and only collect strictly necessary data to run our websites and apps. You can read more in our Privacy policy.
  • If you want to know more about how exactly AdGuard products work, what filters are, how to create your own filtering rules, and more, check out our Knowledge base. For industry news, AdGuard releases, and promos, you can visit our blog. And if you’d like, you can watch our explanatory videos on AdGuard’s YouTube channel or follow us on social media.
  • You can share AdGuard with your friends. Whether you buy more licenses and connect your loved ones to AdGuard, buy a license as a gift, share our posts on social networks, or just advise our products to someone you care about — we’re always glad to show more people how beautiful the safe and ad-free Web is.
    You can rate us in app stores and on our website. That’s how we know we’re on the right track.
    You can also become our contributor: maybe you’re good at translating, know how to improve our filters or the Knowledge base, or want to become a beta tester? We are grateful to our contributors and reward them in return — with AdGuard licenses and gifts.
  • For any questions, you can always contact us at support@adguard.com.

Make your favorite browser ad-free!

Block ads in Chrome with AdGuard
Block ads in Mozilla Firefox with AdGuard
Block ads in Safari with AdGuard
Block ads in Edge with AdGuard
Block ads in Opera with AdGuard
Block ads in Yandex Browser with AdGuard
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Why it is worth installing AdGuard for Chrome
Remove pop-up ads, banners, and video ads
Protect your personal data from web trackers
Get alerted about malicious and dangerous websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Firefox
Block all kinds of ads before they’re loaded: annoying banners, popups, and video ads — even on YouTube!
Protect your personal data from online counters and trackers
Block phishing and malicious websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Safari
Remove all kinds of ads: banners, text ads, flash animation, pre-rolls, and popups
Never let anyone track your online activity
Protect yourself from phishing or fraud — get notified about dangerous websites
Reduce page loading time by removing all unnecessary elements
Why it is worth installing AdGuard for Edge
Block banners, text ads, popups, and video ads
Block online counters and tracking mechanisms
Rest assured that you won’t visit pages that may harm your computer or attempt to trick you
Reduce bandwidth usage and boost your web browsing speed
Why it is worth installing AdGuard for Opera
Block all ads in Opera, including popups, banners, videos, and animated ads
Protect your personal data by blocking all known tracking systems
Block spyware and adware installers
Speed up page loading and save bandwidth by blocking ads
Why it is worth installing AdGuard for Yandex Browser
Remove banners, popups, and irritating video preloads on YouTube
Keep your personal data intact by blocking all known counters and analytics
Protect yourself from malicious, phishing, and fraudulent websites
Load web pages faster by blocking ads
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement

Latest news

Read more

AdGuard in the news

Other AdGuard products
Give a boost to your privacy protection: block ads and trackers, stay anonymous, control your web traffic, or declutter your inbox with AdGuard products
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device
AdGuard — The world’s most advanced ad blocker! Get the best ad-free experience
19,801 19801 user reviews
Excellent!
Surf the Web ad-free and safely. Shields up!
Blocks all kinds of ads Removes annoying web elements Saves traffic and speeds up page loading Works for browsers and apps Maintains site functionality and appearance
By downloading the program you accept the terms of the License agreement
Browser extension
Agnar
19,801 19801 user reviews
Excellent!

AdGuard for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Windows v7.22, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Mac v2.17, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for Android v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for iOS

The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard Content Blocker

AdGuard Content Blocker eliminates all kinds of ads in mobile browsers that support content-blocking technology — namely, Samsung Internet and Yandex Browser. Its features are limited compared to AdGuard for Android, but it is free, easy to install, and efficient
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Content Blocker v2.8
19,801 19801 user reviews
Excellent!

AdGuard Browser Extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
AdGuard Browser Extension v5.2
19,801 19801 user reviews
Excellent!

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
AdGuard Assistant v1.4
19,801 19801 user reviews
Excellent!

AdGuard Home

AdGuard Home is a network-based solution for blocking ads and trackers. Install it once on your router to cover all devices on your home network — no additional client software required. This is especially important for various IoT devices that often pose a threat to your privacy
AdGuard Home v0.107
19,801 19801 user reviews
Excellent!

AdGuard Pro for iOS

AdGuard Pro for iOS comes with all the advanced ad-blocking protection features enabled. It offers the same tools as the paid version of AdGuard for iOS. It excels at blocking ads in Safari and lets you customize DNS settings to tailor your protection. It blocks ads in browsers and apps, protects your kids from inappropriate content, and keeps your personal data safe
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Pro for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard for Safari

Our ad blocker for Safari has successfully risen to the challenge of Apple forcing everyone to use its new SDK. This AdGuard extension aims to bring back high-quality ad blocking to Safari
AdGuard for Safari v1.11
19,801 19801 user reviews
Excellent!

AdGuard for Android TV

AdGuard for Android TV is the only app that blocks ads, guards your privacy, and acts as a firewall for your Smart TV. Get warnings about web threats, use secure DNS, and benefit from encrypted traffic. Relax and dive into your favorite shows with top-notch security and zero ads!
AdGuard for Android TV v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Linux

AdGuard for Linux is the world’s first system-wide Linux ad blocker. Block ads and trackers at the device level, select from pre-installed filters, or add your own — all through the command-line interface
AdGuard for Linux v1.1
19,801 19801 user reviews
Excellent!

AdGuard Temp Mail

A free temporary email address generator that keeps you anonymous and protects your privacy. No spam in your main inbox!
19,801 19801 user reviews
Excellent!

AdGuard VPN

83 locations worldwide

Access to any content

Strong encryption

No-logging policy

Fastest connection

24/7 support

Try for free
By downloading the program you accept the terms of the License agreement
Read more
19,801 19801 user reviews
Excellent!

AdGuard DNS

AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.
19,801 19801 user reviews
Excellent!

AdGuard Mail

Protect your identity, avoid spam, and keep your inbox secure with our aliases and temporary email addresses. Enjoy our free email forwarding service and apps for all operating systems
19,801 19801 user reviews
Excellent!

AdGuard Wallet

A secure and private crypto wallet that gives you full control over your assets. Manage multiple wallets and discover thousands of cryptocurrencies to store, send, and swap
  • Ad blocking
    AdGuard Ad Blocker wipes out annoying banners, pop-ups, and video ads
  • Privacy protection
    AdGuard Ad Blocker shields your data from web analytics and online trackers
  • Browsing security
    AdGuard Ad Blocker protects against phishing and malicious sites
  • Parental control
    AdGuard Ad Blocker shields children from inappropriate and adult content
Total app rating 4.7/5
More than 19,000 app reviews! We love our users and they love us back
19,801 19801 user reviews
Excellent!

X X X X X Best ads blocker of all time.

EnchantedBelle200 I love this app so much! 💕

Is there any chance you could make it compatible with Tailscale? I use IOS for both apps, and right now I have to turn either AdGuard or Tailscale off to use the other.

HardyDimension_com Add to Chrome and forget...easy, simple and works well!
No need keep updating any filter lists manually.
Appreciate your work🙏💖

Amir Shahnazari Very nice day for example

Krish Ale This app is really good to block ads in some annoying games I don't think there are other ap like this one where u can block ads in games every thing is great u just have to download one more apk after installing this app may be some people might no1

S8ul Mortal just love that every single ad is blocked in every website and no need to buy yt premium cause it block ad on youtube also

AdGuard product video

Why AdGuard?

Full-fledged AdGuard app
Common ad-blocking extension
Blocks ads on websites
Removes popups, banners, text ads, and video ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Yes
Hides empty spaces after ads
Keeps pages looking good after removing ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Prevents tracking
Doesn’t let websites and companies collect your personal data and use it against you
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Speeds up page loading
Blocks ads and trackers even before the page loads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Works in browsers and apps
Eliminates ads, trackers, and annoyances in all browsers and apps on your device
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No
Offers in-app customer support
Lets you contact our helpful support team directly from the app
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No

FAQ

  • An ad blocker is a program designed to make the Web cleaner and safer and protect your privacy. AdGuard blocks pop-up ads, banners, and video ads — even on YouTube. It removes cookies and tracking requests. It knows what websites are dangerous and ensures you don’t visit any of them.
  • Most ad blockers are browser extensions that can’t remove all types of ads. If you’re using more than one browser, you’ll need to install an ad-blocking extension for each of them. And if you want to block ads in apps, you just won’t be able to.
    AdGuard offers apps for Android, iOS, Windows, and Mac. With them, you can block ads in browsers and apps, prevent websites and companies from tracking you, and protect yourself from phishing and malware. AdGuard also speeds up page loading, allows you to manage DNS servers and web requests, and has in-app support. You can learn more from our comparison table.
  • We have apps for all popular platforms. AdGuard for Windows, Mac, and Android can be downloaded directly from this page. AdGuard for iOS is available on the App Store. Installation shouldn't be a problem, but you can always check the instructions in our Knowledge base.
  • Our full-fledged apps for Windows, Mac, and Android offer you a free trial — that’s how you can discover all the features AdGuard has to offer.
    Our apps for Android and iOS also have free versions. They can be helpful as well: the free version of AdGuard for Android can block ads in browsers, and the free version of AdGuard for iOS blocks ads and trackers in Safari. But their functionality is limited: to block ads in apps, control DNS requests, protect yourself from malicious domains, and more, you’ll need a full version.
    AdGuard also has completely free browser extensions. To learn more about the difference between the AdGuard extensions and full-fledged apps, check out our comparison table.
  • Sure! AdGuard supports all popular platforms: Android, iOS, Windows, and Mac. The best way to use AdGuard on multiple devices is to buy a license, download the AdGuard app for the needed platform, and log in to it with your license key or AdGuard account credentials.
  • You don’t necessarily have to buy a license to use AdGuard. But here are some ideas about how it can make your life better:
    A license gives you access to advanced features of AdGuard for Android or iOS: ad blocking in apps, DNS protection, firewall, statistics, app management, and others. It also allows you to use AdGuard for Windows and Mac.
    With a license, you can use AdGuard on multiple devices and thus protect your family and friends.
    If you like AdGuard, that’s how you can support us.
  • Sure! You can buy a license on a special page and enter the recipient's email — we'll send them a license with a nice gift card. Discounts are applied to gift licenses, too.
  • We’ve been developing privacy-oriented products since 2009 and have more than 160 million users worldwide. We never share your personal information with anyone and only collect strictly necessary data to run our websites and apps. You can read more in our Privacy policy.
  • If you want to know more about how exactly AdGuard products work, what filters are, how to create your own filtering rules, and more, check out our Knowledge base. For industry news, AdGuard releases, and promos, you can visit our blog. And if you’d like, you can watch our explanatory videos on AdGuard’s YouTube channel or follow us on social media.
  • You can share AdGuard with your friends. Whether you buy more licenses and connect your loved ones to AdGuard, buy a license as a gift, share our posts on social networks, or just advise our products to someone you care about — we’re always glad to show more people how beautiful the safe and ad-free Web is.
    You can rate us in app stores and on our website. That’s how we know we’re on the right track.
    You can also become our contributor: maybe you’re good at translating, know how to improve our filters or the Knowledge base, or want to become a beta tester? We are grateful to our contributors and reward them in return — with AdGuard licenses and gifts.
  • For any questions, you can always contact us at support@adguard.com.

Make your favorite browser ad-free!

Block ads in Chrome with AdGuard
Block ads in Mozilla Firefox with AdGuard
Block ads in Safari with AdGuard
Block ads in Edge with AdGuard
Block ads in Opera with AdGuard
Block ads in Yandex Browser with AdGuard
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Why it is worth installing AdGuard for Chrome
Remove pop-up ads, banners, and video ads
Protect your personal data from web trackers
Get alerted about malicious and dangerous websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Firefox
Block all kinds of ads before they’re loaded: annoying banners, popups, and video ads — even on YouTube!
Protect your personal data from online counters and trackers
Block phishing and malicious websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Safari
Remove all kinds of ads: banners, text ads, flash animation, pre-rolls, and popups
Never let anyone track your online activity
Protect yourself from phishing or fraud — get notified about dangerous websites
Reduce page loading time by removing all unnecessary elements
Why it is worth installing AdGuard for Edge
Block banners, text ads, popups, and video ads
Block online counters and tracking mechanisms
Rest assured that you won’t visit pages that may harm your computer or attempt to trick you
Reduce bandwidth usage and boost your web browsing speed
Why it is worth installing AdGuard for Opera
Block all ads in Opera, including popups, banners, videos, and animated ads
Protect your personal data by blocking all known tracking systems
Block spyware and adware installers
Speed up page loading and save bandwidth by blocking ads
Why it is worth installing AdGuard for Yandex Browser
Remove banners, popups, and irritating video preloads on YouTube
Keep your personal data intact by blocking all known counters and analytics
Protect yourself from malicious, phishing, and fraudulent websites
Load web pages faster by blocking ads
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement

Latest news

Read more

AdGuard in the news

Other AdGuard products
Give a boost to your privacy protection: block ads and trackers, stay anonymous, control your web traffic, or declutter your inbox with AdGuard products
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device
AdGuard — The world’s most advanced ad blocker! Get the best ad-free experience
19,801 19801 user reviews
Excellent!
Surf the Web ad-free and safely. Shields up!
Blocks all kinds of ads Removes annoying web elements Saves traffic and speeds up page loading Works for browsers and apps Maintains site functionality and appearance
By downloading the program you accept the terms of the License agreement
Browser extension
Agnar
19,801 19801 user reviews
Excellent!

AdGuard for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Windows v7.22, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Mac v2.17, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for Android v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for iOS

The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard Content Blocker

AdGuard Content Blocker eliminates all kinds of ads in mobile browsers that support content-blocking technology — namely, Samsung Internet and Yandex Browser. Its features are limited compared to AdGuard for Android, but it is free, easy to install, and efficient
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Content Blocker v2.8
19,801 19801 user reviews
Excellent!

AdGuard Browser Extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
AdGuard Browser Extension v5.2
19,801 19801 user reviews
Excellent!

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
AdGuard Assistant v1.4
19,801 19801 user reviews
Excellent!

AdGuard Home

AdGuard Home is a network-based solution for blocking ads and trackers. Install it once on your router to cover all devices on your home network — no additional client software required. This is especially important for various IoT devices that often pose a threat to your privacy
AdGuard Home v0.107
19,801 19801 user reviews
Excellent!

AdGuard Pro for iOS

AdGuard Pro for iOS comes with all the advanced ad-blocking protection features enabled. It offers the same tools as the paid version of AdGuard for iOS. It excels at blocking ads in Safari and lets you customize DNS settings to tailor your protection. It blocks ads in browsers and apps, protects your kids from inappropriate content, and keeps your personal data safe
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Pro for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard for Safari

Our ad blocker for Safari has successfully risen to the challenge of Apple forcing everyone to use its new SDK. This AdGuard extension aims to bring back high-quality ad blocking to Safari
AdGuard for Safari v1.11
19,801 19801 user reviews
Excellent!

AdGuard for Android TV

AdGuard for Android TV is the only app that blocks ads, guards your privacy, and acts as a firewall for your Smart TV. Get warnings about web threats, use secure DNS, and benefit from encrypted traffic. Relax and dive into your favorite shows with top-notch security and zero ads!
AdGuard for Android TV v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Linux

AdGuard for Linux is the world’s first system-wide Linux ad blocker. Block ads and trackers at the device level, select from pre-installed filters, or add your own — all through the command-line interface
AdGuard for Linux v1.1
19,801 19801 user reviews
Excellent!

AdGuard Temp Mail

A free temporary email address generator that keeps you anonymous and protects your privacy. No spam in your main inbox!
19,801 19801 user reviews
Excellent!

AdGuard VPN

83 locations worldwide

Access to any content

Strong encryption

No-logging policy

Fastest connection

24/7 support

Try for free
By downloading the program you accept the terms of the License agreement
Read more
19,801 19801 user reviews
Excellent!

AdGuard DNS

AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.
19,801 19801 user reviews
Excellent!

AdGuard Mail

Protect your identity, avoid spam, and keep your inbox secure with our aliases and temporary email addresses. Enjoy our free email forwarding service and apps for all operating systems
19,801 19801 user reviews
Excellent!

AdGuard Wallet

A secure and private crypto wallet that gives you full control over your assets. Manage multiple wallets and discover thousands of cryptocurrencies to store, send, and swap
  • Ad blocking
    AdGuard Ad Blocker wipes out annoying banners, pop-ups, and video ads
  • Privacy protection
    AdGuard Ad Blocker shields your data from web analytics and online trackers
  • Browsing security
    AdGuard Ad Blocker protects against phishing and malicious sites
  • Parental control
    AdGuard Ad Blocker shields children from inappropriate and adult content
Total app rating 4.7/5
More than 19,000 app reviews! We love our users and they love us back
19,801 19801 user reviews
Excellent!

X X X X X Best ads blocker of all time.

EnchantedBelle200 I love this app so much! 💕

Is there any chance you could make it compatible with Tailscale? I use IOS for both apps, and right now I have to turn either AdGuard or Tailscale off to use the other.

HardyDimension_com Add to Chrome and forget...easy, simple and works well!
No need keep updating any filter lists manually.
Appreciate your work🙏💖

Amir Shahnazari Very nice day for example

Krish Ale This app is really good to block ads in some annoying games I don't think there are other ap like this one where u can block ads in games every thing is great u just have to download one more apk after installing this app may be some people might no1

S8ul Mortal just love that every single ad is blocked in every website and no need to buy yt premium cause it block ad on youtube also

AdGuard product video

Why AdGuard?

Full-fledged AdGuard app
Common ad-blocking extension
Blocks ads on websites
Removes popups, banners, text ads, and video ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Yes
Hides empty spaces after ads
Keeps pages looking good after removing ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Prevents tracking
Doesn’t let websites and companies collect your personal data and use it against you
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Speeds up page loading
Blocks ads and trackers even before the page loads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Works in browsers and apps
Eliminates ads, trackers, and annoyances in all browsers and apps on your device
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No
Offers in-app customer support
Lets you contact our helpful support team directly from the app
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No

FAQ

  • An ad blocker is a program designed to make the Web cleaner and safer and protect your privacy. AdGuard blocks pop-up ads, banners, and video ads — even on YouTube. It removes cookies and tracking requests. It knows what websites are dangerous and ensures you don’t visit any of them.
  • Most ad blockers are browser extensions that can’t remove all types of ads. If you’re using more than one browser, you’ll need to install an ad-blocking extension for each of them. And if you want to block ads in apps, you just won’t be able to.
    AdGuard offers apps for Android, iOS, Windows, and Mac. With them, you can block ads in browsers and apps, prevent websites and companies from tracking you, and protect yourself from phishing and malware. AdGuard also speeds up page loading, allows you to manage DNS servers and web requests, and has in-app support. You can learn more from our comparison table.
  • We have apps for all popular platforms. AdGuard for Windows, Mac, and Android can be downloaded directly from this page. AdGuard for iOS is available on the App Store. Installation shouldn't be a problem, but you can always check the instructions in our Knowledge base.
  • Our full-fledged apps for Windows, Mac, and Android offer you a free trial — that’s how you can discover all the features AdGuard has to offer.
    Our apps for Android and iOS also have free versions. They can be helpful as well: the free version of AdGuard for Android can block ads in browsers, and the free version of AdGuard for iOS blocks ads and trackers in Safari. But their functionality is limited: to block ads in apps, control DNS requests, protect yourself from malicious domains, and more, you’ll need a full version.
    AdGuard also has completely free browser extensions. To learn more about the difference between the AdGuard extensions and full-fledged apps, check out our comparison table.
  • Sure! AdGuard supports all popular platforms: Android, iOS, Windows, and Mac. The best way to use AdGuard on multiple devices is to buy a license, download the AdGuard app for the needed platform, and log in to it with your license key or AdGuard account credentials.
  • You don’t necessarily have to buy a license to use AdGuard. But here are some ideas about how it can make your life better:
    A license gives you access to advanced features of AdGuard for Android or iOS: ad blocking in apps, DNS protection, firewall, statistics, app management, and others. It also allows you to use AdGuard for Windows and Mac.
    With a license, you can use AdGuard on multiple devices and thus protect your family and friends.
    If you like AdGuard, that’s how you can support us.
  • Sure! You can buy a license on a special page and enter the recipient's email — we'll send them a license with a nice gift card. Discounts are applied to gift licenses, too.
  • We’ve been developing privacy-oriented products since 2009 and have more than 160 million users worldwide. We never share your personal information with anyone and only collect strictly necessary data to run our websites and apps. You can read more in our Privacy policy.
  • If you want to know more about how exactly AdGuard products work, what filters are, how to create your own filtering rules, and more, check out our Knowledge base. For industry news, AdGuard releases, and promos, you can visit our blog. And if you’d like, you can watch our explanatory videos on AdGuard’s YouTube channel or follow us on social media.
  • You can share AdGuard with your friends. Whether you buy more licenses and connect your loved ones to AdGuard, buy a license as a gift, share our posts on social networks, or just advise our products to someone you care about — we’re always glad to show more people how beautiful the safe and ad-free Web is.
    You can rate us in app stores and on our website. That’s how we know we’re on the right track.
    You can also become our contributor: maybe you’re good at translating, know how to improve our filters or the Knowledge base, or want to become a beta tester? We are grateful to our contributors and reward them in return — with AdGuard licenses and gifts.
  • For any questions, you can always contact us at support@adguard.com.

Make your favorite browser ad-free!

Block ads in Chrome with AdGuard
Block ads in Mozilla Firefox with AdGuard
Block ads in Safari with AdGuard
Block ads in Edge with AdGuard
Block ads in Opera with AdGuard
Block ads in Yandex Browser with AdGuard
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Why it is worth installing AdGuard for Chrome
Remove pop-up ads, banners, and video ads
Protect your personal data from web trackers
Get alerted about malicious and dangerous websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Firefox
Block all kinds of ads before they’re loaded: annoying banners, popups, and video ads — even on YouTube!
Protect your personal data from online counters and trackers
Block phishing and malicious websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Safari
Remove all kinds of ads: banners, text ads, flash animation, pre-rolls, and popups
Never let anyone track your online activity
Protect yourself from phishing or fraud — get notified about dangerous websites
Reduce page loading time by removing all unnecessary elements
Why it is worth installing AdGuard for Edge
Block banners, text ads, popups, and video ads
Block online counters and tracking mechanisms
Rest assured that you won’t visit pages that may harm your computer or attempt to trick you
Reduce bandwidth usage and boost your web browsing speed
Why it is worth installing AdGuard for Opera
Block all ads in Opera, including popups, banners, videos, and animated ads
Protect your personal data by blocking all known tracking systems
Block spyware and adware installers
Speed up page loading and save bandwidth by blocking ads
Why it is worth installing AdGuard for Yandex Browser
Remove banners, popups, and irritating video preloads on YouTube
Keep your personal data intact by blocking all known counters and analytics
Protect yourself from malicious, phishing, and fraudulent websites
Load web pages faster by blocking ads
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement

Latest news

Read more

AdGuard in the news

Other AdGuard products
Give a boost to your privacy protection: block ads and trackers, stay anonymous, control your web traffic, or declutter your inbox with AdGuard products
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device
AdGuard — The world’s most advanced ad blocker! Get the best ad-free experience
19,801 19801 user reviews
Excellent!
Surf the Web ad-free and safely. Shields up!
Blocks all kinds of ads Removes annoying web elements Saves traffic and speeds up page loading Works for browsers and apps Maintains site functionality and appearance
By downloading the program you accept the terms of the License agreement
Browser extension
Agnar
19,801 19801 user reviews
Excellent!

AdGuard for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Windows v7.22, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
By downloading the program you accept the terms of the License agreement
Read more
AdGuard for Mac v2.17, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for Android v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for iOS

The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
By downloading the program you accept the terms of the License agreement
Read more
Scan to download
Use any QR-code reader available on your device
AdGuard for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard Content Blocker

AdGuard Content Blocker eliminates all kinds of ads in mobile browsers that support content-blocking technology — namely, Samsung Internet and Yandex Browser. Its features are limited compared to AdGuard for Android, but it is free, easy to install, and efficient
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Content Blocker v2.8
19,801 19801 user reviews
Excellent!

AdGuard Browser Extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
AdGuard Browser Extension v5.2
19,801 19801 user reviews
Excellent!

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
AdGuard Assistant v1.4
19,801 19801 user reviews
Excellent!

AdGuard Home

AdGuard Home is a network-based solution for blocking ads and trackers. Install it once on your router to cover all devices on your home network — no additional client software required. This is especially important for various IoT devices that often pose a threat to your privacy
AdGuard Home v0.107
19,801 19801 user reviews
Excellent!

AdGuard Pro for iOS

AdGuard Pro for iOS comes with all the advanced ad-blocking protection features enabled. It offers the same tools as the paid version of AdGuard for iOS. It excels at blocking ads in Safari and lets you customize DNS settings to tailor your protection. It blocks ads in browsers and apps, protects your kids from inappropriate content, and keeps your personal data safe
By downloading the program you accept the terms of the License agreement
Read more
AdGuard Pro for iOS v4.5
19,801 19801 user reviews
Excellent!

AdGuard for Safari

Our ad blocker for Safari has successfully risen to the challenge of Apple forcing everyone to use its new SDK. This AdGuard extension aims to bring back high-quality ad blocking to Safari
AdGuard for Safari v1.11
19,801 19801 user reviews
Excellent!

AdGuard for Android TV

AdGuard for Android TV is the only app that blocks ads, guards your privacy, and acts as a firewall for your Smart TV. Get warnings about web threats, use secure DNS, and benefit from encrypted traffic. Relax and dive into your favorite shows with top-notch security and zero ads!
AdGuard for Android TV v4.12, 14-day trial period
19,801 19801 user reviews
Excellent!

AdGuard for Linux

AdGuard for Linux is the world’s first system-wide Linux ad blocker. Block ads and trackers at the device level, select from pre-installed filters, or add your own — all through the command-line interface
AdGuard for Linux v1.1
19,801 19801 user reviews
Excellent!

AdGuard Temp Mail

A free temporary email address generator that keeps you anonymous and protects your privacy. No spam in your main inbox!
19,801 19801 user reviews
Excellent!

AdGuard VPN

83 locations worldwide

Access to any content

Strong encryption

No-logging policy

Fastest connection

24/7 support

Try for free
By downloading the program you accept the terms of the License agreement
Read more
19,801 19801 user reviews
Excellent!

AdGuard DNS

AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.
19,801 19801 user reviews
Excellent!

AdGuard Mail

Protect your identity, avoid spam, and keep your inbox secure with our aliases and temporary email addresses. Enjoy our free email forwarding service and apps for all operating systems
19,801 19801 user reviews
Excellent!

AdGuard Wallet

A secure and private crypto wallet that gives you full control over your assets. Manage multiple wallets and discover thousands of cryptocurrencies to store, send, and swap
  • Ad blocking
    AdGuard Ad Blocker wipes out annoying banners, pop-ups, and video ads
  • Privacy protection
    AdGuard Ad Blocker shields your data from web analytics and online trackers
  • Browsing security
    AdGuard Ad Blocker protects against phishing and malicious sites
  • Parental control
    AdGuard Ad Blocker shields children from inappropriate and adult content
Total app rating 4.7/5
More than 19,000 app reviews! We love our users and they love us back
19,801 19801 user reviews
Excellent!

X X X X X Best ads blocker of all time.

EnchantedBelle200 I love this app so much! 💕

Is there any chance you could make it compatible with Tailscale? I use IOS for both apps, and right now I have to turn either AdGuard or Tailscale off to use the other.

HardyDimension_com Add to Chrome and forget...easy, simple and works well!
No need keep updating any filter lists manually.
Appreciate your work🙏💖

Amir Shahnazari Very nice day for example

Krish Ale This app is really good to block ads in some annoying games I don't think there are other ap like this one where u can block ads in games every thing is great u just have to download one more apk after installing this app may be some people might no1

S8ul Mortal just love that every single ad is blocked in every website and no need to buy yt premium cause it block ad on youtube also

AdGuard product video

Why AdGuard?

Full-fledged AdGuard app
Common ad-blocking extension
Blocks ads on websites
Removes popups, banners, text ads, and video ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Yes
Hides empty spaces after ads
Keeps pages looking good after removing ads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Prevents tracking
Doesn’t let websites and companies collect your personal data and use it against you
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Speeds up page loading
Blocks ads and trackers even before the page loads
Full-fledged AdGuard app
Yes
Common ad-blocking extension
Partly
Works in browsers and apps
Eliminates ads, trackers, and annoyances in all browsers and apps on your device
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No
Offers in-app customer support
Lets you contact our helpful support team directly from the app
Full-fledged AdGuard app
Yes
Common ad-blocking extension
No

FAQ

  • An ad blocker is a program designed to make the Web cleaner and safer and protect your privacy. AdGuard blocks pop-up ads, banners, and video ads — even on YouTube. It removes cookies and tracking requests. It knows what websites are dangerous and ensures you don’t visit any of them.
  • Most ad blockers are browser extensions that can’t remove all types of ads. If you’re using more than one browser, you’ll need to install an ad-blocking extension for each of them. And if you want to block ads in apps, you just won’t be able to.
    AdGuard offers apps for Android, iOS, Windows, and Mac. With them, you can block ads in browsers and apps, prevent websites and companies from tracking you, and protect yourself from phishing and malware. AdGuard also speeds up page loading, allows you to manage DNS servers and web requests, and has in-app support. You can learn more from our comparison table.
  • We have apps for all popular platforms. AdGuard for Windows, Mac, and Android can be downloaded directly from this page. AdGuard for iOS is available on the App Store. Installation shouldn't be a problem, but you can always check the instructions in our Knowledge base.
  • Our full-fledged apps for Windows, Mac, and Android offer you a free trial — that’s how you can discover all the features AdGuard has to offer.
    Our apps for Android and iOS also have free versions. They can be helpful as well: the free version of AdGuard for Android can block ads in browsers, and the free version of AdGuard for iOS blocks ads and trackers in Safari. But their functionality is limited: to block ads in apps, control DNS requests, protect yourself from malicious domains, and more, you’ll need a full version.
    AdGuard also has completely free browser extensions. To learn more about the difference between the AdGuard extensions and full-fledged apps, check out our comparison table.
  • Sure! AdGuard supports all popular platforms: Android, iOS, Windows, and Mac. The best way to use AdGuard on multiple devices is to buy a license, download the AdGuard app for the needed platform, and log in to it with your license key or AdGuard account credentials.
  • You don’t necessarily have to buy a license to use AdGuard. But here are some ideas about how it can make your life better:
    A license gives you access to advanced features of AdGuard for Android or iOS: ad blocking in apps, DNS protection, firewall, statistics, app management, and others. It also allows you to use AdGuard for Windows and Mac.
    With a license, you can use AdGuard on multiple devices and thus protect your family and friends.
    If you like AdGuard, that’s how you can support us.
  • Sure! You can buy a license on a special page and enter the recipient's email — we'll send them a license with a nice gift card. Discounts are applied to gift licenses, too.
  • We’ve been developing privacy-oriented products since 2009 and have more than 160 million users worldwide. We never share your personal information with anyone and only collect strictly necessary data to run our websites and apps. You can read more in our Privacy policy.
  • If you want to know more about how exactly AdGuard products work, what filters are, how to create your own filtering rules, and more, check out our Knowledge base. For industry news, AdGuard releases, and promos, you can visit our blog. And if you’d like, you can watch our explanatory videos on AdGuard’s YouTube channel or follow us on social media.
  • You can share AdGuard with your friends. Whether you buy more licenses and connect your loved ones to AdGuard, buy a license as a gift, share our posts on social networks, or just advise our products to someone you care about — we’re always glad to show more people how beautiful the safe and ad-free Web is.
    You can rate us in app stores and on our website. That’s how we know we’re on the right track.
    You can also become our contributor: maybe you’re good at translating, know how to improve our filters or the Knowledge base, or want to become a beta tester? We are grateful to our contributors and reward them in return — with AdGuard licenses and gifts.
  • For any questions, you can always contact us at support@adguard.com.

Make your favorite browser ad-free!

Block ads in Chrome with AdGuard
Block ads in Mozilla Firefox with AdGuard
Block ads in Safari with AdGuard
Block ads in Edge with AdGuard
Block ads in Opera with AdGuard
Block ads in Yandex Browser with AdGuard
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Why it is worth installing AdGuard for Chrome
Remove pop-up ads, banners, and video ads
Protect your personal data from web trackers
Get alerted about malicious and dangerous websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Firefox
Block all kinds of ads before they’re loaded: annoying banners, popups, and video ads — even on YouTube!
Protect your personal data from online counters and trackers
Block phishing and malicious websites
Speed up page loading by removing unnecessary elements
Why it is worth installing AdGuard for Safari
Remove all kinds of ads: banners, text ads, flash animation, pre-rolls, and popups
Never let anyone track your online activity
Protect yourself from phishing or fraud — get notified about dangerous websites
Reduce page loading time by removing all unnecessary elements
Why it is worth installing AdGuard for Edge
Block banners, text ads, popups, and video ads
Block online counters and tracking mechanisms
Rest assured that you won’t visit pages that may harm your computer or attempt to trick you
Reduce bandwidth usage and boost your web browsing speed
Why it is worth installing AdGuard for Opera
Block all ads in Opera, including popups, banners, videos, and animated ads
Protect your personal data by blocking all known tracking systems
Block spyware and adware installers
Speed up page loading and save bandwidth by blocking ads
Why it is worth installing AdGuard for Yandex Browser
Remove banners, popups, and irritating video preloads on YouTube
Keep your personal data intact by blocking all known counters and analytics
Protect yourself from malicious, phishing, and fraudulent websites
Load web pages faster by blocking ads
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement
Install
By downloading the program you accept the terms of the License agreement

Latest news

Read more

AdGuard in the news

Other AdGuard products
Give a boost to your privacy protection: block ads and trackers, stay anonymous, control your web traffic, or declutter your inbox with AdGuard products
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device
The history of ad blocking, from the very first banner to present days — AdGuard

Are ad blockers doomed or have we already won? A history lesson

Majestic timeline of the ad blocking

1996-2002 — The dawn of ad blocking

Some of you might think that ad blocking has started with AdBlock and Adblock Plus, as those are some of the most popular names on the market. But this is not where it all began.

The very beginning of ad blocking is the 90s, just when the ads appeared. In 1993, GNN, the very first web advertising service, was launched. Then in 1994, the first-ever banner was sold. In the blink of an eye, the online ad industry was worth billions of dollars. Double Click emerged, Yahoo started to sell ads. And that's when the very first ad blocker was created.

It was developed by a small company — PrivNet, and it was called Internet Fast Forward. PrivNet’s Internet Fast Forward was a plug-in for Netscape browser. It was a $10 program created by James Howard that was able to block ads and cookies, and they even featured it on TV. There were a lot of comments on whether this will change the industry. Will it kill the free Internet? How will it change it?

James Howard, the creator of Internet Fast Forward

And it's interesting to read some of the comments now that were given back then. Some people were saying:

"Why do browsers even allow this? Netscape can and perhaps will make certain that ad blockers don't exist".

To put things in perspective, Netscape was the biggest browser at the time and it seemed like it was nearly omnipotent.

In fact, there were some more interesting comments coming from people with advertising-related backgrounds. Their stance was that actually ads were good for people, and people LOVED ads. And if ads are targeted well enough, they are a good thing. For example, analyst Margie Wiley said that the people at PrivNet were in for a tough battle:

"It's like a little skirmish in a bigger war and for every incursion in one direction there's going to be a defense, so if someone decides that they can block ads on the Internet, there's a lot of financial incentive for someone like Netscape to make certain that they don't do that".

And it didn’t end well for IFF. The software James Howard produced was discontinued due to liability problems after he sold his company to Pretty Good Privacy in November 1996. PGP decided that the risk of potential lawsuits was too great and stopped the development of the ad filtering program. And that's how it ended with the very first ad blocker.

But the Genie has been out of the bottle.

The embarrassment of ad blocking riches

As you can see, it didn't help. More new ad blockers started to appear quickly:

• 1998 – Ad blocking in Cybersitter
• 1998 – Web Washer
• 1999 – AtGuard
• 1999 – Internet Junkbuster Proxy
• 1999 – InterMute
• 2000 – Ad Muncher
• 2001 – SAB (Serenity Ad Blocker)

In just a couple of years there were 5 of them, then more and more. This list is far from being complete. It was starting to become obvious that ad blockers were here for real and for long.

2003 — Adblock add-on is created

2003 was the very first introduction of AdBlock. Henrik, the creator of the add-on, basically just posted on Mozilla Forum: "Hey, I made AdBlock".

As simple as that

But not everyone liked this. Not everyone understood its purpose at first, even.

For some people, it took some convincing

Now it’s surprising to see a lot of comments like: "Why do you need an ad blocker? Just use the hosts files".

Nevertheless, with a name like that, no wonder it will soon become the synonym for ad blocking. Later, the author of the extension had to give up on his project, and in 2006 it was taken on by Wladimir Palant. He almost completely changed the program code, taught the extension to block web requests, and called it Adblock Plus. And this is a very important milestone because Adblock Plus has changed the ad blocking world.

2006 — The birth of the ad blocking community

Wladimir Palant is an extremely talented developer, one of the best in his field. His involvement with Adblock, that he eventually transposed into Adblock Plus, quickly made it the most popular ad blocker in the world.

Oh, the noughties... You'll always stay in our hearts

But equally important, Adblock Plus gave birth to the ad blocking community. Adblock Plus is an extension that takes filter lists which then tell what exactly it should block. And filter lists are created by filter maintainers. These people do an outstanding and very important job, often for no monetary compensation, and we all should be very thankful to them.

You get a filter list! And you get a filter list! Everyone gets a filter list!

One of the most prominent filters was named EasyList and you all know it, of course. Amusing fact: Rick752, the original creator of EasyList, was working as a machinist in upstate New York and maintained EasyList in his den. Today, hundreds of enthusiasts and professionals maintain over a thousand filter lists, and thousands of volunteers help by reporting issues. Sadly, Rick has passed away in 2009, but he layed down the foundation for a successful, self-sustaining community of filter developers, and will always be remembered as the grandfather of EasyList and one of the pioneers of ad blocking.

Rick752, the original creator of EasyList

A little story to illustrate how powerful and influential a filter maintainer can be. In one of the countries there’s a filter list that’s clearly far more popular than any other local filter. And the maintainer of this filter list has a very peculiar way to deal with websites that show what this developer considers to be bad, shady or malicious ads. Instead of blocking such ads, the developer simply blocks the entire website. And then they send an email to the website owner with an ultimatum: "I blocked your website. You better take down these and these ads if you want to be unblocked". We don't approve of such practices, but they work! Such behavior even proved effective with a huge regional publisher. This shows just how much power filter developers can have in the age of ad blockers.

2013 — Google VS ad blockers

That’s when things started to change a bit. Out of nowhere, on March 13th 2013, Google decided to purge all ad blocking apps from the Google Play Store. And this move basically stopped ad blockers from expanding to mobile. AdGuard wasn't an exception, it got removed less than two weeks after getting uploaded to the Play Store. And despite the fact that there are some ad blocking apps for Android today (like AdGuard), the ad blocking community took a serious hit. This move still doesn't allow ad blockers to grow quickly enough on Android as they do on desktops.

2014 — The legal battle begins

But things could be much worse. In the December 2014, Axel Springer and Die Zeit tried to sue Adblock Plus for interfering with the display of ads on their websites. It was 1996 all over again, when the entire idea of ad blocking was put on the line from a legal standpoint. But unlike with Internet Fast Forward, Adblock Plus decided not to back off and continued to develop ABP. They started preparing to defend themselves in court and, as you can see, they’ve been successful so far. The legal battle went on for years, until finally in April 2018 German Supreme Court ruled the case in favor of Adblock Plus: ad blocking is legal, Axel Springer loses final appeal.

As an ad blocking company, we are very grateful to them. They showed everyone that ad blocking is not something shady and illegal, that users can and should control what they see on the Internet. We can say with confidence that without these victories in legal battles, ad blocking wouldn't be as successful as it is right now. For example, some browsers that support our cause today, might have decided otherwise. They don't need to think twice now. They know it's legal. You can block ads. And this is probably the biggest achievement in the entire ad blocking history.

2015 — Content blocking comes to Safari and iOS

Eventually, content blocking came to Safari and iOS. This was another crucial milestone. It allowed ad blockers to make the headlines of mainstream media. Ad blocking became known to the wider audience. And what’s worth noting, Apple showed their support, they made it clear that they wanted content blocking to exist on their platforms. But there were some caveats. Here’s some of the most limiting factors:

• 50,000 rules per content blocker max
• Severely limited regular expressions support
• Incompatible with existing filter lists
• No debugging tools

The API they provided was very different from what other browsers had. The maximum number of rules limitation is a huge problem, the transferring of existing filter lists to Apple platforms is another problem. Filter maintainers used to maintain filter lists that were equally well suited for Chrome, for Firefox, for other browsers. It was disproportionately hard to maintain a completely different filter list for Safari alone.

2020 — What has changed in these 20+ years

Ad blocking today is very different from what it was at its dawn. The ad blockers themselves have changed drastically. The most important, and at the same time the most confusing part is, ad blocking is no more just about blocking ads. Ads are not just ads anymore, they almost always track you and your actions. And nobody likes that. Moreover, many people can make peace with seeing an occasional ad, but they have a gut response against any tracking of any kind. Unlike their predecessors, ad blockers of the future have to adapt and take on a new role of privacy protection tool.

Luckily, the public image of ad blockers has changed as well. It’s almost impossible to find someone who is actively against ad blocking and isn’t a CEO of some big data company at the same time. Regular users almost unanimously perceive ad blocking as a ‘good thing’. And, as a consequence, advertisers had to adapt, too. They can’t afford to make blatantly annoying ads and expect people to put up with them. They are yet to realize that people don’t want to see creepy ads as well. We all have these stories about seeing an ad for a dentist a minute after complaining to our friend about the toothache on Facebook.

Another big win for ad blockers (and for all Internet users!) is that privacy protection and ad blocking are now mainstream. Many browsers have built-in content blockers, even such media giants as Google make nods towards privacy, in their own, distorted way. That’s a big win, right?

So... Does it mean that we have finally emerged victorious in this war against ads and advertisers?..

Well, yes, but also no. Advertisers realize that the current trends are not in their favor, and employ such tactics as ad blocking contamination. If you can't stop people from blocking ads, you can at least control what they block. Big companies implement their own built-in content blockers. This way yes, you block ads, but they are largely at control of what is blocked and what is not.

At the same time, they desperately oppose widening the scope of ad blocking. You all know that both Google and Apple either fully prohibit or severely limit system-wide ad blocking in their mobile app stores.

But all that doesn't stop advertisers from also frantically searching for new ways to collect data and show ads by circumventing ad blockers. And they aren’t completely unsuccessful. The more digitized our lifestyles become, the more opportunities there are for companies to push their ads in your face and to collect data about you, your habits and interests. Mobile phones, computers, laptops — but also smart home devices, TV sets, smart cars — all of them are fully capable of tracking you everywhere you go. And you can’t really use an ad blocker to prevent your lightbulb tracking you. Or can you?

Our guess is that to stay competitive, ad blockers will have to move to a network-level approach. It means that an ad blocker of the future will have to monitor traffic of the entire network. When you can scan all traffic of your home WiFi for tracking and ad requests, it doesn’t make any difference if such requests belong to your vacuum cleaner or tablet or smart TV, they will be blocked equally ruthlessly. We already have first examples of such ad blockers: AdGuard DNS, AdGuard Home, but also solutions by other developers, e.g. Pi-Hole or NextDNS.

There are other hypothetical ways to fight ads and tracking on this new front; we could write another article just on that topic, but it’s not our goal today. The main message we wanted to bring across is: we’re about to witness a new round in the war between advertisers and ad blockers, and this war is going to go on for as long as people use the Internet.


UPD by 28 Feb 2020:

As we said in this very post, the best thing about ad blocking is the community that has formed around it, and we have a great example of why it's so. In the very first hours after we posted this article, several people (including the actual heroes of this post, too) pointed out that we forgot about this or that nuance. We're happy to complement the article with the information they provided.

  • AdBlock 0.5 for Phoenix we mentioned above was merely the first announcement for Phoenix. Before Phoenix it was running on Mozilla Suite and AdBlock 0.1 first appeared in 2002. //thanks to @WPalant
  • The first truly widespread filter list was Filterset.G. It was an important milestone in the formation of filter developing community. Unfortunately, they refused to allow downloads via Adblock Plus, only via their own browser extension, and it eventually lead to their downfall and eventual irrelevance. //thanks to @fanboynz and @WPalant
  • GNN (Global Network Navigator) was not an advertising service. It was the first commercial online magazine. O’Reilly & Associates, the publisher of GNN, wanted to see if a website like GNN could be supported through commercial sponsorship. But GNN’s ads were informational — much more like whitepapers than a display ads. The 'banner ad' was probably invented by Wired’s HotWired site, which launched at almost exactly the same time as GNN in the fall of 1993/ //thanks to @jslabovitz
  • It's being pointed out that we didn't mention throughout the article some of the most prominent and popular ad blockers. We didn't do that not because we forgot or in spite, but simply because we were writing an article about the history of ad blocking and not the history of ad blockers. Nonetheless, we'll try to list at least some of them: uBlock Origin, Ghostery, AdBlock, Brave Browser, Adaway, Disconnect, Blokada. We'd like to thank their developers for that awesome work that they're doing!

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