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AdGuard for Windows
AdGuard
for Windows
The most advanced ad blocker that works in all browsers
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement
AdGuard for Mac
AdGuard
for Mac
The most advanced ad blocker that works in all browsers
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement
AdGuard for Android
AdGuard
for Android
А unique no-root ad blocker for Android
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement
AdGuard for iOS
AdGuard
for iOS
The best iOS ad blocker for Safari
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement

AdGuard Filter Policy

When discussing Adguard ad filters, there is often one topic that causes disputes – whether shall Adguard block this or that ad. By framing the rules we stick to special criteria. Now it’s time to publish them. Our criteria are much similar to EasyList Policy, which we find correct and appropriate. Nevertheless, we have put changes to some points.

Ad filters

Those are actually language filters, including: Russian, English, German, Dutch, Spanish, Portuguese, Japanese.

What shall these filters block?
  • The filters shall block ads everywhere possible.
    You can find the definition of “ad” right here.
  • Ads shall be blocked regardless of reasons and goals of such ad.
  • We will block ads caused by malicious apps or extensions that inject ads. Please note that we do it only on condition that you will specify how to install this app or extension.
Limitations and Exceptions

If a rule is subject to the list of limitations described below, then it won’t be added to main filters.

  • Websites’ own ads are not to be removed on purpose. On the other side it shouldn’t be unblocked, because such unblocking can cause displaying of third-party ads.
  • Rules that are specific to the particular website will be added only if the website has sufficient traffic.
    Traffic is determined by open statistics (if it has such) or in other ways.
    Website’s traffic is considered sufficient when it has 30 thousands visitors a month.
  • Anti-adblock scripts will be blocked only if they limit functionality of the website or
    interfere in its use.
  • Rules that often cause problems with work of some websites will be deleted.

Spyware filter

What shall be blocked with this filter?
  • This filter shall block all counters that collect personal data of users.
Limitations and Exceptions

If a rule is subject to the list of limitations described below, then it won’t be added to this filter.

  • Rules that cause problems with functioning of websites will be removed.
  • Rules that are specific to the particular website will be added only if the website has sufficient traffic.
    Traffic is determined by open statistics (if it has such) or in other ways.
    Website’s traffic is considered sufficient when it has 30 thousands visitors a month.

Social media filter

What shall be blocked with this filter?
  • Filter shall block social media widgets (on third-party websites) such as: “Like” and “Share” buttons, recommendation widgets and more.
Limitations and Exceptions

If a rule is subject to the list of limitations described below, then it won’t be added to this filter.

  • Widgets that are a part of website’s functionality are not blocked.
    Such as “Comments”, “Embedded Post”, “Surveys” widgets or authorization via social networks.
  • Links to website’s communities in social networks are not blocked.
  • Rules that cause problems with functioning of websites will be removed.
  • Rules that are specific to the particular website will be added only if the website has sufficient traffic.
    Traffic is determined by open statistics (if it has such) or in other ways.
    Website’s traffic is considered sufficient when it has 30 thousands visitors a month.

Quality requirements for filtering rules

  • The rules should be as efficient as possible in terms of performance.
  • Exception rules shall be specified at most, in order to avoid unnecessary unblocking.
  • CSS and JS injection rules shall be used as rarely as possible, and only in case when ad blocking is impossible without them.
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AdGuard
for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
User Reviews: 18140
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
User Reviews: 18140
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
User Reviews: 18140
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard
for iOS

The most advanced ad blocker for Safari: it makes you forget about pop-up ads, speeds up page loading, and protects your personal data. A manual element-blocking tool and highly customizable settings help you tailor the filtering to your exact needs.
User Reviews: 18140
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
User Reviews: 18140
4.7 out of 5

AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
User Reviews: 18140
4.7 out of 5
Available on the
App Store
Download
By downloading the program you accept the terms of the License agreement

AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
User Reviews: 18140
4.7 out of 5

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
User Reviews: 18140
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
User Reviews: 18140
4.7 out of 5
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Assistant for Safari Is it your current browser?
If you can't find your browser, try the old legacy Assistant version, which you can find in AdGuard extension settings.
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
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