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AdGuard Blog Apple can expel ad blockers from the App Store

Apple can expel ad blockers from the App Store

July 17, 2017 1 min read

If the news about advertising in keyboards earlier today made you decide to abandon Android devices and switch to iOS, think again.

Developers of ad blocking apps Adblock and Weblock complained to the industry press, that their app updates were rejected by Apple. А speculation emerged that Apple has banned ad blockers. But the company said that no rules had been changed recently, and that ad blockers had been outlawed long before.

"We have never allowed apps on the App Store that are designed to interfere with the performance or capabilities of other apps," they replied and promised to remove ad blockers, that "may have snuck on to the App Store".

The only ad blocking solution permitted in iOS are content blocking extensions for the Safari browser.

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July 17, 2017 1 min read Industry news
Ludmila Kudryavtseva Ludmila Kudryavtseva

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