Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.
New tactics called D.E.A.L includes the following:
“The release of this primer in conjunction with the open-source ad blocking detection script will open the door for transparency and meaningful dialogue with visitors using ad blockers,” said Scott Cunningham, General Manager, IAB Tech Lab, and Senior Vice President, Technology and Ad Operations, IAB. “We believe that a combination of tools and the DEAL approach to communication with consumers will allow publishers big and small the chance to cut through the blockade, ensuring the strength of the open, ad-supported internet.”
It’s been less than 2 months since the beginning of the year, and we had a lot going on here in Adguard. These couple of months were very productive – we managed to release updates for all our products. In this post we gathered all recent releases that you might have missed.
Hey friends!