How to fight ad blockers? - IAB version
Interactive Advertising Bureau (IAB) posted a peculiar guideline, which goal is to help publishers fight against ad blockers.
New tactics called D.E.A.L includes the following:
- Detect ad blocking, in order to initiate a conversation
- Explain the value exchange that advertising enables
- Ask for changed behavior in order to maintain an equitable exchange
- Lift restrictions or Limit access in response to consumer choice
All this will be possible with a special script which will be available to all IAB and IAB Tech Lab members around the world. This script will detect ad blocker on the user’s device and limit the access to the content unless the user disables it.
“The release of this primer in conjunction with the open-source ad blocking detection script will open the door for transparency and meaningful dialogue with visitors using ad blockers,” said Scott Cunningham, General Manager, IAB Tech Lab, and Senior Vice President, Technology and Ad Operations, IAB. “We believe that a combination of tools and the DEAL approach to communication with consumers will allow publishers big and small the chance to cut through the blockade, ensuring the strength of the open, ad-supported internet.”
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What's new, AdGuard
It’s been less than 2 months since the beginning of the year, and we had a lot going on here in Adguard. These couple of months were very productive – we managed to release updates for all our products. In this post we gathered all recent releases that you might have missed.
mr. AdGuard
March 14, 2016
Be aware of adware
Some of the users reported a strange issue. A browser suddenly opened pages of the installation.club website.
We have nothing to do with this and have already taken measures.
Installation
You can install AdGuard for Android only manually. Google prohibits distribution of network-level ad blockers via Google Play, i.e. apps that block commercials in other apps. You will find more information about Google restrictive policy in our blog.
To use the app on your mobile device, you will need to do the following.
First of all, allow installing apps from unknown sources in your device’s OS settings. For this you will need to:
For Android 8 or newer: tap on the downloaded AdGuard APK file and then on Install. If installation from your browser is not allowed, you will see a screen informing you about it. From this screen tap on Settings → Allow from this source → Back → Install.
Instruction for old Android versions
For Android 7: give the browser access to the repository. Then agree to download APK format. Open the downloaded file and install AdGuard.
For Android 6: open Settings, then select Additional settings in System & Device. Switch on Unknown sources and press OK in the system warning window.
(Please note that the path towards these settings may differ depending on a device).
For Android 5: open Settings, then select Security in the Personal section. Switch on Unknown sources and press OK in the system warning window.
You can now install the app on your device. You will see the request to save the downloaded file. Press OK.
When the download is complete, the system will ask you if you want to install the AdGuard app. Press Install.
Wait for the installation to complete and press Done.
AdGuard is now installed on your device. You can launch the app by pressing its icon in the list of installed apps.
