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The final part of the History contains a brief overview of the regulation measures affecting blockers in different regions of the world. We will also see how companies dependent on advertising find other ways to earn money or track customers.
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Ads are getting more and more dangerous, warns an antivirus and integrates AdGuard
Avira, a popular European antivirus, has become a partner of AdGuard and added the ad blocking feature based on our technology and filters to their browser extensions. -
The history of ad blocking, part 2: Diplomacy and maneuvers
We continue to tell the story of ad blocking. The first part was about first apps, anti-trackers, and the technology behind ad blocking. Now you can read about the fight against ad blockers, the attempts of self-regulation by the advertising market, and the birth of an ad blocker that sells ads. -
Apple announced smart anti-tracking and video autoplay block
Third party cross site tracking seriously limited in new Safari; articles will be open in Read mode by default. -
Google unveiled its strategy of a grand ad reform
A new tool has become available in Google Webmaster — Ad Experience Report. In it, the site owner is to find screenshots and videos of ads on the site, which Google finds unacceptable and annoying by the standards of Better Ads. -
"Sing, Goddess, the wrath": a history of ad blocking, part one
For as long as advertisements have existed, people have been trying to avoid them. No surprise there. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose.
Marketing experts writhed in agony when video cassette recorders first started gaining popularity. "It’s over now," they thought. "TV advertising is dead. People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Now they can avoid an ad altogether by just cutting it off!"
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Google now knows, what you bought offline, where, when and why
Data about ads, that users see online, and purchases they make in offline stores is now combined and collated by Google in order to measure advertisement performance. Google needs to prove to its advertisers that ads can generate sales in brick-and-mortar stores. It has partnered with a company that is said to have the access to 70% of credit and debit cards transactions in the US.
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Ad-free web for blind and visually impaired users
Global Accessibility Awareness Day takes place on the 18th of May. Its purpose is to raise awareness about the accessibility of digital products for users with disabilities.
It is important not to confuse accessibility with availability -- the latter refers to the technical performance, the ability of a server to respond to a client’s request. Accessibility describes the convenience of a website, software or an app for people with special needs, disabilities or diseases, the very possibility to be used by such people.
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Everything about HTTPS filtering in AdGuard
This post is intended for more technically advanced users and meant to provide a detailed description on the HTTPS filtering and why it is essential in Adguard. The thing is, HTTPS is a very serious and sensitive subject, and we want to be as open here as possible.
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Google will substitute ad blocking by "ad improving" in your browser and in your head
Google plans to add adblocking features to its Chrome browser, Wall Street Journal reports. They will appear in mobile and desktop Chrome, turned on by default, but will block only ads that are unacceptable by Better Ads standards. But these and other details are not clear yet, not only to Wall Street Journal but to Google itself.
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AdGuard ad blocker knows how to block ads on Yahoo homepage
How to get rid of sponsored ads on yahoo - AdGuard will help you stop the pop ups and commercials. Enjoy ad-free Yahoo homepage on Firefox or any browser.Read more -
AdGuard for Mac
AdGuard for Mac is the world’s first standalone adblock app designed specifically for macOS. It blocks all ads and pop-ups in all browsers and other apps.Read more -
AdGuard for iOS
AdGuard adblock for iOS is able to eliminate all kinds of ads in Safari, protect your privacy, and reduce page loading time.Read more -
AdGuard Browser extension for Chrome
Our ad-blocking extension allows you to block all known types of ads: popups, banners, video ads and much more ✅Read more
1. Allow downloading

Installation permissions
Note for Samsung users with One UI 6 (Android 14) and newer
2. Install the app

3. Launch the app
