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Our comment on Google Chrome's proposed extensions platform change

You might have already heard about this. Google is going to change Chrome's extension platform. The proposed change in its current state will cripple or even effectively kill a lot of extensions, and it will significantly reduce the capabilities of ad blockers including AdGuard Chrome extension.

We are receiving numerous questions about this situation, and in this post, I'd like to clarify our position.

In my opinion, Google does NOT intend to kill ad blockers. They genuinely want to make the extensions platform more secure and improve the situation with users privacy. It is not a secret that Chrome Web Store is full of spyware and even malware. So they had two options: invest more time into the manual review process or limit extensions capabilities. It's obvious now what they chose.

It does not mean that ad blocking extensions for Chrome will cease to exist. It just means that they will become worse. How much worse depends on the outcome of this discussion (please don't comment there if you are not a developer). The new proposed API is not final, and there is a chance that in the end, the solution will not be too bad.

So what do we think about it? I'll be blunt, we at AdGuard are sick and tired of what's going on with large ecosystems during the last couple of years. Google (1, 2), Apple (1, 2), and even Amazon (1) (who would have thought!) slowly deprive users of control over their data. Surprisingly enough, usually, it is being done in the name of security and privacy.

This is the reason why we spend so much time developing products that do not depend on those, who control ecosystems. AdGuard Home might be in its early stages, but every recent news reinforces my belief that this is the future of content blocking.

Needless to say that premium AdGuard products for Windows, Mac, and Android work on the network-level and are not affected by this change.

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for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
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AdGuard
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AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
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AdGuard
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AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
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AdGuard
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The most advanced ad blocker for Safari: it makes you forget about pop-up ads, speeds up page loading, and protects your personal data. A manual element-blocking tool and highly customizable settings help you tailor the filtering to your exact needs.
User Reviews: 18168
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AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
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AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
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AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
User Reviews: 18168
4.7 out of 5

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
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AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
User Reviews: 18168
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Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
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