Our comment on Google Chrome's proposed extensions platform change

You might have already heard about this. Google is going to change Chrome's extension platform. The proposed change in its current state will cripple or even effectively kill a lot of extensions, and it will significantly reduce the capabilities of ad blockers including AdGuard Chrome extension.

We are receiving numerous questions about this situation, and in this post, I'd like to clarify our position.

In my opinion, Google does NOT intend to kill ad blockers. They genuinely want to make the extensions platform more secure and improve the situation with users privacy. It is not a secret that Chrome Web Store is full of spyware and even malware. So they had two options: invest more time into the manual review process or limit extensions capabilities. It's obvious now what they chose.

It does not mean that ad blocking extensions for Chrome will cease to exist. It just means that they will become worse. How much worse depends on the outcome of this discussion (please don't comment there if you are not a developer). The new proposed API is not final, and there is a chance that in the end, the solution will not be too bad.

So what do we think about it? I'll be blunt, we at AdGuard are sick and tired of what's going on with large ecosystems during the last couple of years. Google (1, 2), Apple (1, 2), and even Amazon (1) (who would have thought!) slowly deprive users of control over their data. Surprisingly enough, usually, it is being done in the name of security and privacy.

This is the reason why we spend so much time developing products that do not depend on those, who control ecosystems. AdGuard Home might be in its early stages, but every recent news reinforces my belief that this is the future of content blocking.

Needless to say that premium AdGuard products for Windows, Mac, and Android work on the network-level and are not affected by this change.

Andrey Meshkov on Industry News AdGuard News
January 24, 2019
By downloading the comments you agree the terms and policies
The Year 2018 in AdGuard

Only few days left before the next year dawns on us, and traditionally this is the best time to draw a line, look back and recall what was done in the last 12 months (and what was not). Of course, we won't go over every single update for every AdGuard product, but instead let's have a look at the most important milestones, without concern for chronological order.

7 things you need to do on Data Privacy Day

Last time I checked, the year was 2019, and it is hard to overestimate how important information is today. It is being collected, stored, purchased, sold and stolen. And the most valuable information is information about you: the person. Companies go out of their way in attempts to build extensive profiles about online users, and other companies pay them a pretty penny for these profiles.

AdGuard download has started! Click the button indicated by the arrow to start the installation. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!