Most people don't want to pay even $1 a year to avoid mobile ads
Sad news for publishers: most users of mobile devices are not willing to pay even a dollar to disable ads in apps.
That’s what Tune (a company that analyzes user behavior in mobile apps) has reported. The company surveyed around 4,000 smartphone users in January 2016, and asked how much they’d pay to disable ads on their device. Only about 30% agreed to pay anything, and most of those would pay less than $1 a week. The numbers didn’t change much even when Tune asked people who had previously installed ad blocking software.
As Tune writes in its report, that amounts to “just 9% of the total revenue that mobile publishers actually bring in from advertising.”
Daria Magdik on
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Ransomware incident on The Pirate Bay
Yo ho ho and a case of ransomware!
Recently on the popular The Pirate Bay torrent website there was malvertising (malicious ads), which led users to the Magnitude exploit kit pages infected with Cerber ransomware.
AdGuard's view on the Open Source
In this post we will try to state our, so to say, policy on open-source.
We believe that if an app is **free** (and is in charge of user’s privacy), such project needs to be transparent = this app shall be open-source.
Installation
You can install AdGuard for Android only manually. Google prohibits distribution of network-level ad blockers via Google Play, i.e. apps that block commercials in other apps. You will find more information about Google restrictive policy in our blog.
To use the app on your mobile device, you will need to do the following.
First of all, allow installing apps from unknown sources in your device’s OS settings. For this you will need to:
For Android 8 or newer: tap on the downloaded AdGuard APK file and then on Install. If installation from your browser is not allowed, you will see a screen informing you about it. From this screen tap on Settings → Allow from this source → Back → Install.
Instruction for old Android versions
For Android 7: give the browser access to the repository. Then agree to download APK format. Open the downloaded file and install AdGuard.
For Android 6: open Settings, then select Additional settings in System & Device. Switch on Unknown sources and press OK in the system warning window.
(Please note that the path towards these settings may differ depending on a device).
For Android 5: open Settings, then select Security in the Personal section. Switch on Unknown sources and press OK in the system warning window.
You can now install the app on your device. You will see the request to save the downloaded file. Press OK.
When the download is complete, the system will ask you if you want to install the AdGuard app. Press Install.
Wait for the installation to complete and press Done.
AdGuard is now installed on your device. You can launch the app by pressing its icon in the list of installed apps.
