Consumers from the U.S. and Europe are the least likely to share data with brands
Only 52% of US shoppers are ready to share their email address with an e-commerce website, the research by SAP Hybris shows. Just 53% of the French and 55% of Germans will comply with requests for email addresses, compared with 68% of respondents from India, 66% from Korea, 62% from Russia and 60% from Canada.