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AdGuard for Windows
AdGuard
for Windows
The most advanced ad blocker that works in all browsers
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement
AdGuard for Mac
AdGuard
for Mac
The most advanced ad blocker that works in all browsers
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement
AdGuard for Android
AdGuard
for Android
А unique no-root ad blocker for Android
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement
AdGuard for iOS
AdGuard
for iOS
The best iOS ad blocker for Safari
Reviews 18140 Excellent
By downloading the program you accept the terms of the License agreement

Five new annoyance filters: a more customizable annoyance blocking

We talk a lot about ad blocking and much less about filters — although it is filters, along with their filtering rules, that make ad blocking possible. Fair enough: new filtering rules appear several times a day, but the set of AdGuard filters itself has remained quite stable over time.

The Annoyances filter is rather an exception. But what an exception!

Now all AdGuard Ad Blocker apps and extensions will have six annoyance filters instead of one. In addition to the already existing AdGuard Annoyances filter, there will be the Cookie Notices filter, Popups filter, Mobile App Banners filter, and others. If you wanted to get rid of all the annoyances at once, nothing will change for you. But if you found some pop-ups, app recommendations or cookie notifications useful, you can now keep them on the page, without being bothered by other kinds of annoyances.

What is the AdGuard Annoyances filter?

Created six years ago, the Annoyances filter was designed to block cookie notifications, pop-ups, third-party widgets, online assistant chats — any annoying elements on a web page that are not considered ads. Gradually, the filter expanded with new categories of annoyances (such as separate "Subscribe to newsletter" blocks); the number of filtering rules grew larger.

Why was the filter split?

Blocking everything at once was not to everyone's liking. Some users wanted to be able to use virtual chatbots, others preferred to choose how to deal with cookies themselves. We believe that the freedom to choose is an important value for users, and customizability is a useful quality for the product. So we've split the Annoyances filter so that you can block only what you need.

What will the new filters do?

The original Annoyances filter remains unchanged — you can turn it on to block all annoyances at once. But it comes with five new filters, which are responsible for specific categories:

  • AdGuard Cookie Notices filter blocks cookie notices on web pages,
  • AdGuard Popups filter blocks all kinds of non-functional pop-ups: promotion notifications, share link suggestions or newsletter signups, and suchlike,
  • AdGuard Mobile App Banners filter blocks banners inviting you to download an app,
  • AdGuard Widgets filter blocks virtual assistant widgets, support chats, and other third-party widgets,
  • AdGuard Other Annoyances filter blocks irritating elements on web pages that do not fall under the popular categories of annoyances.

For a full look at all the changes and the new filter contents, check out our GitHub repository.

Where are the new filters located?

Right where you'll find the Annoyances filter: in the Annoyances section. The new filters are available in AdGuard Browser extension as well as in AdGuard for Windows, Mac, Android, and iOS. Stay tuned: soon they will also be implemented in AdGuard for Safari.

Note: if you choose to enable the main filter, the others will only duplicate parts of it, so you can turn them off. And vice versa: if you want to enable only certain categories, don't forget to disable the main Annoyances filter.

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AdGuard
for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
User Reviews: 18140
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AdGuard
for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
User Reviews: 18140
4.7 out of 5
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AdGuard
for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
User Reviews: 18140
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AdGuard
for iOS

The most advanced ad blocker for Safari: it makes you forget about pop-up ads, speeds up page loading, and protects your personal data. A manual element-blocking tool and highly customizable settings help you tailor the filtering to your exact needs.
User Reviews: 18140
4.7 out of 5
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AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
User Reviews: 18140
4.7 out of 5

AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
User Reviews: 18140
4.7 out of 5
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AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
User Reviews: 18140
4.7 out of 5

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
User Reviews: 18140
4.7 out of 5
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AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
User Reviews: 18140
4.7 out of 5
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