Why people are not already using ad blockers

Why people are still not blocking ads? The reason is quite funny: because they simply don’t know that they can actually do it.

The recent Business Insider article reports about an interesting survey from Wells Fargo Securities and Optimal.com. Optimal asked 1712 smartphone users what they think of ad blocking. Out of 1320 people (who do not block ads) 45.6% reported that they were not aware they can do it.
Responses on the question “What is your attitude towards ad blocking?”:

Опрос Optima.com

Meanwhile 392 remaining users (who block ads) were asked why they do so. It turns out that the majority is annoyed by the fact that ads slow down browsing (47.2%).

Other 40.6% of surveyed are worried about malware and viruses. Around the same number (40.3%) of users answered that they never click on ads anyway. 37% of respondents reported that displayed ads were irrelevant. Other users (24.2%) do not like the fact that ads collect and share personal data. For 21.4% of those surveyed ads cost extra, as they consume the traffic. And another 5.4% of people indicated “I can’t afford to buy products that ads show me” as a reason.

Почему вы блокируете рекламу?

Perhaps you also have friends who still do not know that ads on computers/smartphones/tablets can be blocked. Share this sacred knowledge and introduce them to Adguard ! :)

By the way, a question for our users – why do YOU block ads? It will be interesting to read your comments.

Daria Magdik on Industry News
May 18, 2016
By downloading the comments you agree the terms and policies
AdGuard for iOS: version 1.0.6

We have some very good news for Adguard for iOS users, and we know there are plenty of them out there. A new version came out today, and the most noticeable novelty of this release is a manual element blocker.

Those who are familiar with Windows and Mac versions, or even Adguard browser extensions, already know about Adguard Assistant and browser extension element blocker, and how handy can it be sometimes. And if you still have no idea of what it is – don’t worry. We will explain it in just a couple of moments.

Annoyances filter

We have decided to create a new separate filter for irritating elements that disturb users or interfere with web surfing. As you may know, we already have a Social media filter that removes numerous social media widgets and different buttons – “Like”, “Share”, “Tweet” etc. (we are sure you have noticed how many of them are on certain websites). Our new filter will go further in making your surfing even more comfortable.

AdGuard download has started! Click the button indicated by the arrow to start the installation. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!