Menu
EN

YouTube promises to eliminate the most annoying ad format

There will be no unskippable 30 sec ads on YouTube. Such videos will be gone only in 2018, which is nearly a whole year on your calendar and almost eternity for the Internet company. However, 20 and 16 sec unskippable videos will be promoted instead.
Well, that may be just a tiny step for Google, but perhaps a huge one for the mankind.

Anyway, we’ll certainly check-up if the video service has fulfilled its intention to get rid of this format.

YouTube representatives say to the press that they want to focus on advertising formats that “work well for both users and advertisers”.

30 sec ads are deemed to be dark heritage of a television past. A format familiar for TV was just transferred into the Internet where it appeared to be barely suitable.

First of all, a "clip mind" of a typical web user treats non-desirable 30 sec video as the whole eternity of pointless torture. Secondly, imposed and rather long videos ease advertisers off - people who create advertising turn on their imaginative resources only in maximally limiting conditions. Which means that they do call masterpiece into being only once they face such situation when they need to do their best to gain the interest of the audience in just 2 seconds or the ad will just be skipped. Finally, let’s keep in mind the real “fans” of non-skippable ads - all users of mobile devices with limited/expensive/paid traffic.

Campaign expert thinks that YouTube directory is scared by Facebook video platform success. This social network called video one of its development priorities. Facebook took up an active position in increasing amount of content, formats diversity and consumption intensity for its videos. All this attracts more and more advertisers.

Facebook has a creative approach to video ad - a new format of a mid-roll ad was introduced in January which represents itself as ad spots inside of videos. It is included in videos over 90 sec and starts after the 20th sec of watching or later, but not earlier. Long videos receive rating priority in users news feeds. BI provides an opinion that advertising may form principles common for video producing - ad creators will strive to get viewers’ attention within first 20 sec not letting them interrupt their watching because of ads. The first part of the video will become a teaser for the rest of the content. It’s unclear if watching videos will become more viewers-friendly after all these changes, but it’s definitely too soon to uninstall Adguard.

Liked this post?
By downloading the comments you agree the terms and policies

AdGuard
for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
User Reviews: 18577
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
User Reviews: 18577
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
User Reviews: 18577
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard
for iOS

The most advanced ad blocker for Safari: it makes you forget about pop-up ads, speeds up page loading, and protects your personal data. A manual element-blocking tool and highly customizable settings help you tailor the filtering to your exact needs.
User Reviews: 18577
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
User Reviews: 18577
4.7 out of 5

AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
User Reviews: 18577
4.7 out of 5
Available on the
App Store
Download
By downloading the program you accept the terms of the License agreement

AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
User Reviews: 18577
4.7 out of 5

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
User Reviews: 18577
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
User Reviews: 18577
4.7 out of 5
Assistant for Chrome Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Firefox Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Edge Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Opera Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Yandex Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Safari Is it your current browser?
If you can't find your browser, try the old legacy Assistant version, which you can find in AdGuard extension settings.
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device