Menu
EN

AdGuard Supports Zoom Popularity by Blocking Ads There

We are disappointed.

"Zoom supports continued access for Basic users with advertising program. Today we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.", states Zoom's blog post.

The company that greatly helped the world through the pandemiс and lockdowns, set up remote work for hundreds of thousands of companies, change the very way millions of people work and communicate... that company degenerated into showing ads.

When a highly demanded paid app vendor starts making money from ads, this is not a good sign. Evolution and progress usually go the reverse way.

Yes, businesses always search for new opportunities to grow. For new sources of income. Public companies search for new ways to make investors and the market happy. That's how capitalism works. But there comes the moment when the supply of simple ways to raise profit runs out, and the time comes to work hard on product development.

But there's always a middle manager who comes up with a million dollar idea: let's not be all that "we are a paid app, we take money from the user". Let's sell ads! Minimal effort to get a new source of income!

And they start with a small banner at the website that bothers nobody and is almost not visible at all. Well, some users might see it and get disappointed, ads are annoying after all. But most of the disappointed users are not yet ready to flee to competitors. It is stressful. It takes time, often already reserved for other plans. It means reorganizing workflows. It might be altogether impossible if a company's management has reasons not to switch to a competing solution.

Meanwhile, first profits from advertising emerge. The process needs to be managed, and an advertising department appears. It has one job: to make more money, and it starts doing that. First, they just sell some more ads: we've got an app installed by millions of users, why limit ourselves with the website? Let's serve ads there too! Users get more upset, but the potential stress and fuss associated with switching to a different solution keeps outweighing the displeasure with ads. Some of the frustrated users even acquire the paid version — but not because they need extra functions. Not because it would make them more productive, just because it'd make them less angry. The whole ordeal with ads may even result in a short-term profit growth, so the company management is sure they are doing the right thing.

And of course, eventually there comes the question of serving more relevant ads, of harvesting data and selling it too, and then data leaks follow, we've seen all that too many times.

This is why we like it when companies make products people are willing to pay for. When companies do not gather data needed solely for advertising and thus create all the risks associated with storing and processing it. What we don't like is when they discover a way to get easy money that rids them of hard work on improving their products and getting better.

We at AdGuard are actively using Zoom, we pay for it, and we like it. We clearly see its value for us and its significance for today's world. We wish Zoom best, and it does not include turning into an ad junkyard. And if you had any doubts — yes, we will be blocking ads in Zoom, because we beleive it would be better this way not only for Zoom users, but for the company and the product itself.

P.S.: let us quickly remind you that Zoom became one of the main COVID beneficiaries of the world. They made huge money on this global crisis. Sky-high sales in 2020, stock growth that had been quite steady even before the pandemic — the company definitely does not struggle for survival.

Liked this post?
By downloading the comments you agree the terms and policies

AdGuard
for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
User Reviews: 18559
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
User Reviews: 18559
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard
for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
User Reviews: 18559
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard
for iOS

The most advanced ad blocker for Safari: it makes you forget about pop-up ads, speeds up page loading, and protects your personal data. A manual element-blocking tool and highly customizable settings help you tailor the filtering to your exact needs.
User Reviews: 18559
4.7 out of 5
By downloading the program you accept the terms of the License agreement

AdGuard Browser extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
User Reviews: 18559
4.7 out of 5

AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
User Reviews: 18559
4.7 out of 5
Available on the
App Store
Download
By downloading the program you accept the terms of the License agreement

AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
User Reviews: 18559
4.7 out of 5

AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
User Reviews: 18559
4.7 out of 5
By downloading the program you accept the terms of the License agreement
Read more

AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
User Reviews: 18559
4.7 out of 5
Assistant for Chrome Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Firefox Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Edge Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Opera Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Yandex Is it your current browser?
Install
By downloading the program you accept the terms of the License agreement
Assistant for Safari Is it your current browser?
If you can't find your browser, try the old legacy Assistant version, which you can find in AdGuard extension settings.
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
Install AdGuard on your mobile device