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Why you need an ad blocker: from obvious benefits to hidden gems

As the name suggests, ad blockers are for blocking ads — you don't have to be a Sherlock Holmes to figure that out. However, we would do ad blockers an injustice if we reduced their purpose exclusively to wiping banners, pop-ups and video ads off your screen. They have much more to offer.

Protect your privacy

Your personal data is a precious commodity in the digital world, and ads have slowly but surely become the main tool to harvest it. Data-hungry advertisers are craving information about you to bombard you with personalized ads and measure the effectiveness of their campaigns. They collect chunks of data from cookies, ads and use tracking tools to keep an eye on you at all times. Your interests, worries, secrets — every action you take online — is logged and exposed for everybody willing to pay for it. Moreover, your data can be leaked, making you an easy target for hackers and governments. Ad blockers disarm advertisers, keeping your data private and everybody else clueless.

Stop malware and phishing attacks

If ads being annoying was not enough of a reason to block them, here is another one: they can infect your device with viruses, spyware or ransomware. These bad ads are controlled by cybercriminals and can look exactly like legitimate ones. In some cases, you don't even need to click on the ad to quickstart the malicious activity — loading the page will suffice. In addition to blocking ads, bad or "good", some ad blockers will also warn you if you’re about to open a phishing or otherwise potentially hazardous website.

Surf the web faster and save battery life

If you ever tried to open a page inhabited by numerous ads of all shapes and sizes, you know that it will take time to load. Bloated ads, such as big pictures and videos, cripple traffic speed, making your browsing experience dismal. Ad blockers will stop ads in their tracks so that you can enjoy web pages faster, reduce data usage and save your device’s battery life.

Enjoy clean orderly pages

Some of you may argue that there is no need to install an ad blocker as long as you can edit your hosts files. A file called "hosts" maps servers or hostnames to IP addresses the system uses to reach a particular website. However, the aftermath of your tinkering with hosts files won’t look picture perfect: prepare to deal with missed ads, ad leftovers, blank spaces and broken functionality. In short, it is a crude and hopelessly outdated way of fending off ads. Alternatively, you may want to use DNS blocking: it will prevent your server from locating certain domains. Although this method is more advanced compared to hosts files, using an ad blocker is still the most comprehensive solution of all. AdGuard ad blocker is an artist, who works with a paintbrush rather than with a bludgeon. It understands the layout of the page thanks to cosmetic filtering rules, and removes only what needs to be removed in its entirety, while leaving everything else intact.

Keep your kids safe and sane

Studies have shown that ads that children see online may affect their life choices in the real world. And the problem is bigger than just porn and other NSFW content. Lacking critical thinking, children are gullible and are easily influenced by, for instance, junk food ads or the ads promoting an 'ideal' body look. Of course, you can enable parental controls and safe search by yourself, but using an ad blocker is a more effective and easier way to protect your kids. AdGuard ad blocker is a system-wide solution that will clear the web of all ads, including those displaying NSFW and porn content. If you want to go a step further, you can also configure a private DNS server in family protection mode.

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AdGuard for Windows

AdGuard for Windows is more than an ad blocker. It is a multipurpose tool that blocks ads, controls access to dangerous sites, speeds up page loading, and protects children from inappropriate content.
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AdGuard for Mac

AdGuard for Mac is a unique ad blocker designed with macOS in mind. In addition to protecting you from annoying ads in browsers and apps, it shields you from tracking, phishing, and fraud.
By downloading the program you accept the terms of the License agreement
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AdGuard for Android

AdGuard for Android is a perfect solution for Android devices. Unlike most other ad blockers, AdGuard doesn't require root access and provides a wide range of app management options.
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AdGuard for iOS

The best iOS ad blocker for iPhone and iPad. AdGuard eliminates all kinds of ads in Safari, protects your privacy, and speeds up page loading. AdGuard for iOS ad-blocking technology ensures the highest quality filtering and allows you to use multiple filters at the same time
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AdGuard VPN

74 locations worldwide

Access to any content

Strong encryption

No-logging policy

Fastest connection

24/7 support

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AdGuard Content Blocker

AdGuard Content Blocker will eliminate all kinds of ads in mobile browsers that support content blocker technology — namely, Samsung Internet and Yandex.Browser. While being more limited than AdGuard for Android, it is free, easy to install and still provides high ad blocking quality.
By downloading the program you accept the terms of the License agreement
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18,419 18419 user reviews
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AdGuard Browser Extension

AdGuard is the fastest and most lightweight ad blocking extension that effectively blocks all types of ads on all web pages! Choose AdGuard for the browser you use and get ad-free, fast and safe browsing.
18,419 18419 user reviews
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AdGuard Assistant

A companion browser extension for AdGuard desktop apps. It offers an in-browser access to such features as custom element blocking, allowlisting a website or sending a report.
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AdGuard DNS

AdGuard DNS is a foolproof way to block Internet ads that does not require installing any applications. It is easy to use, absolutely free, easily set up on any device, and provides you with minimal necessary functions to block ads, counters, malicious websites, and adult content.
18,419 18419 user reviews
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AdGuard Home

AdGuard Home is a network-wide software for blocking ads & tracking. After you set it up, it’ll cover ALL your home devices, and you don’t need any client-side software for that. With the rise of Internet-Of-Things and connected devices, it becomes more and more important to be able to control your whole network.
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AdGuard Pro for iOS

AdGuard Pro has much to offer on top of the excellent iOS ad blocking in Safari already known to the users of the regular version. By providing access to custom DNS settings, the app allows you to block ads, protect your kids from adult content online, and safeguard your personal data from theft.
By downloading the program you accept the terms of the License agreement
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18,419 18419 user reviews
Excellent!

AdGuard for Safari

Ad blocking extensions for Safari are having hard time since Apple started to force everyone to use the new SDK. AdGuard extension is supposed to bring back the high quality ad blocking back to Safari.
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AdGuard Temp Mail

A free temporary email address generator that keeps you anonymous and protects your privacy. No spam in your main inbox!
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AdGuard for Android TV

AdGuard for Android TV is the only app that blocks ads, guards your privacy, and acts as a firewall for your Smart TV. Get warnings about web threats, use secure DNS, and benefit from encrypted traffic. Relax and dive into your favorite shows with top-notch security and zero ads!
Downloading AdGuard To install AdGuard, click the file indicated by the arrow Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, drag the AdGuard icon to the "Applications" folder. Thank you for choosing AdGuard! Select "Open" and click "OK", then wait for the file to be downloaded. In the opened window, click "Install". Thank you for choosing AdGuard!
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